Generating Efficient Growth for Rawlings Sporting Goods

With an aggressive growth goal, Delegator helped Rawlings/Easton scale budgets and grow revenue, leading to one of the single biggest sales days ever.


2022 vs. 2021


Sporting Goods



Services Provided:

  • Paid Search, Social, and Display Campaign Creation
  • Audience & Creative Testing
  • Ad Writing
  • Keyword & Audience Research
  • Strategy Consultations
  • Conversion Tracking
  • Reporting & Analysis

The Client

Rawlings and Easton are sporting goods manufacturers with a focus on baseball and softball equipment. They’re owned by Major League Baseball. Rawlings’s primary goal is selling high-end baseball and softball gloves including their custom glove line. Easton focuses more on their fastpitch softball and baseball bats.

Rawlings Logo

The Opportunity

In Q4 2022, Rawlings/Easton looked to Delegator to help achieve lofty goals, including increasing revenue by 30% year-over-year. Delegator managed Google Search, Performance Max, Video, and Display ads as well as Bing Search and Shopping ads for both Rawlings and Easton. Delegator also was tasked with properly allocating the increased budget that was assigned for the quarter.

They were always quick to implement changes to our needs and knew what to do to meet and exceed our goals.

— Mike Poepping, Director of Digital Marketing

The Plan

In the fourth quarter of 2022, Delegator worked toward hitting the aggressive goal of growing revenue by 30% for the year. With this revenue goal Rawlings/Easton allocated more budget, which we divided between their campaigns based on historical performance. Delegator also led a keyword URL project in order to direct traffic to the most relevant product detail pages in most cases, and category pages in others. Additionally, Delegator determined what product SKUs were performing best and created Performance Max campaigns designed to highlight these items. A big part of this push was focused on the Custom Glove products, which accounted for a significant portion of revenue gained, helping us to achieve the goals.

PPC Revenue


Spend Increase


ROAS Increass


The Results

With the optimizations Delegator made alongside the Rawlings/Easton team, return on ad spend increased by over 20% YoY. We also prioritized the major ecommerce shopping days — particularly Cyber Monday. Cyber Monday 2022 was one of the biggest web sales days for Rawlings/Easton ever. PPC revenue was up 83% compared to Cyber Monday 2021 and ad spend was up 51%. Not only was Delegator able to effectively spend the increased budget, we also were able to efficiently scale the budget, improving return on ad spend in the process. For the year, Delegator was able to surpass Rawlings/Easton’s growth goals for web sales. In 2023, Delegator is continuing to help Rawlings/Easton grow their business through paid search, shopping, display, and video.

Similar Projects

All Case Studies
MBT Shoes Logo

Testing the Viability of Bing Shopping Over Search | MBT USA

We partnered with MBT, a leading footwear company, to boost sales on Bing, which was struggling to perform. By pivoting their campaign strategy from Bing Search to Bing Shopping, we were able to increase both revenue and return on ad spend.

McLemore Logo

Refreshing Creative Assets to Boost Conversion Rate | McLemore Resort

We partner with an up-and-coming golf resort to increase their bookings and drive new business. We create a refreshed set of creative assets honed to appeal to specific audience segment targets, resulting in increases in clickthrough rate and conversion rate.

Scaling Budgets Efficiently on Black Friday and Cyber Monday | Storyville Coffee

We partner with a Seattle-based coffee roaster to increase their subscription and sales numbers on Black Friday and Cyber Monday. By scaling budget, ending underperforming campaigns, and testing new audiences we were able to improve their primary key performance indicators.

Lowering Cost Per View with YouTube Ads | The Veritas Forum

We partner with a non-profit working to reach students on college campuses with their forum-style discussions to increase their viewer and subscriber count on YouTube. We reorganized and systematized their creative testing to determine the most effective ad style to reach their target audience, while honing audiences to decrease their cost per view.

Increasing Ecommerce Sales With Shifting Pricing | BullionMax

We partner with an ecommerce bullion retailer to increase sales and build value through increasing audience targeting. After a three month test, we find a viable path forward for growth, increasing sales and expanding to additional platforms and ad types.

Using A Data-driven Strategy to Mitigate Seasonality | National Playground Equipment Manufacturer

Employing a strategy developed around a national playground manufacturer’s busy season, Delegator was able to increase conversions and decrease costs.

Smart Furniture Logo

Driving Ecommerce Success on Black Friday and Cyber Monday | Smart Furniture

Challenged to improve on YoY returns with a smaller budget, Delegator developed a strategy to drive higher value conversions.

Driving Mortgage Leads in an Unprecedented Market | Cardinal Credit Union

Delegator teamed up with a Cleveland-based credit union to help optimize their landing page for conversion tracking with strict compliance guidelines.

Tennessee’s first Google Premier Partner

Now with offices across the country

As a top 3% agency in Google’s Premier Partner program, Delegator has exclusive access to early betas, extra support tiers, strategic insights, and industry vertical reports and tools for the Google Ads platform.

meta business partner badge
microsoft partner badge

Ready to get started?

Let's Talk