Delegator has improved the performance of more than 125 clients since its founding more than a decade ago.
Providing real results drives us - not hype or vanity metrics.
Delegator was founded out of necessity, with a focus on results.
A foundation of expertise. Beginning in the late 90s, co-founder Stephen Culp founded and led ecommerce leader Smart Furniture through its first decade of growth. With the expertise of a team including co-founder Andrew Scarbrough, Smart Furniture developed an internal mastery of digital advertising, PPC, SEO, analytics, and related dev work, steadfastly avoiding outside agency help.
Trust is important. As the complexity and dynamism of digital advertising escalated exponentially, specialized agency work ultimately became a necessity. But finding an agency to entrust with the company's most important revenue channel was a challenge. So the pair assembled a team and, in 2009, started their own agency, Delegator.
Be skeptical. With an admitted skepticism of a typical agency's array of vanity metrics ("No revenue to speak of, but we drove over 100M impressions and you're trending on Buzz-Hype!"), Delegator drives results that matter the most to clients, like old-school dollar-based ROI. Delegator then backs up those results with precise data analytics.
Based in Tennessee. Delegator's team is based in the United States, in the distinctively low-overhead state of Tennessee. With an emphasis on growing a long-term base of human expertise, our team is low-turnover (you won't be assigned a new account manager every two weeks), and strives to be a strategic partner for each of its clients.
Humans make the difference. To that point, while Delegator does employ cutting-edge technology in its work, the team doesn't discount the importance of the human element. There is value in experience and long-term relationships. There is value in honesty, decency, hard work, and an ethic of service not unlike the proverbial Golden Rule. And there is value in trust. The team at Delegator will work to earn yours.