McLemore Resort

Refreshing Creative Assets to Boost Conversion Rate

We partner with an up-and-coming golf resort to increase their bookings and drive new business. We create a refreshed set of creative assets honed to appeal to specific audience segment targets, resulting in increases in clickthrough rate and conversion rate.

Year

6/22 - 12/22

Industry

Golf, Hospitality, Real Estate

Market

B2C

Services Provided:

  • Paid Social Advertising
  • Paid Search Advertising
  • Reporting & Analysis
  • Strategy Consultations
  • Ad Writing
  • Competitor Research
  • Audience & Creative Testing
  • Custom Landing Page Development
  • Ad Creative
  • Video Animation
  • Conversion Tracking
  • Call Tracking

The Client

McLemore is a master-planned mountaintop community located atop Lookout Mountain in the heart of northwest Georgia. At 2,300 feet above sea level, McLemore rests an easy two-hour drive from Atlanta, Nashville, Birmingham, Huntsville and Knoxville. McLemore has become well known for its award winning cliff-edge Highland Golf Course that features a picturesque 18th finishing hole. In addition to the golf course, McLemore is a resort community that offers a unique and comprehensive experience above the clouds.

.
McLemore Logo

The Opportunity

Our team was originally brought on to manage paid social campaigns and drive a variety of leads to the McLemore sales team. In the spring of 2022, McLemore came to Delegator with a very specific problem to solve. They were experiencing some stagnation in their ability to reach new audiences or ultimately convert leads that had engaged with their Stay & Play program ads, and wanted Delegator to help them find a way to improve their conversion rates.

McLemore saw a stale campaign transform, leading to a record month for their Stay & Play bookings.

The Plan

Enlisting the full capabilities of the Delegator team, we developed a strategy to drive better engagement and ultimately more conversions on the existing ads. Our team identified two areas for implementation to accomplish this goal. 

First, we refreshed ad creative to tell McLemore’s captivating story, in a way that would engage their target audiences. We developed a series of new ads, some video, some static images for testing, to see what performed best. Through experimentation and internal collaboration between the advertising team and the creative team, we were able to create highly optimized creative that captured McLemore’s story. 

Secondly, our team identified the landing page for lead capture as an area for improvement. Leveraging the web solution team’s in-depth experience with landing page strategy, development, and conversion rate optimization, we were able to custom design and develop a new landing page that tied directly to McLemore’s CRM. Our team leveraged tracking tools to observe user behavior upon launch and continually make improvements to the flow of information and calls to action to drive better conversion for the Stay & Play Campaign.


Conversion Rate

%

Cost Per Lead

%

Clickthrough Rate

%

The Results

With these improvements, McLemore saw a stale campaign transform, leading to a record month for their Stay & Play bookings. Delegator implemented a strategy that would speak to the target audience and learn from its behavior to refine the approach and campaign assets. Experimentation and optimization were the key that unlocked new avenues for success.

Similar Projects

All Case Studies
impact logo

Consolidating Multiple Websites Into One | Impact Electronic Solutions

Impact Electronic Solutions was consolidating multiple business units into one and needed a new website to comprehensively tell its story and explain its wide range of solutions to prospective clients.

Inman Social Logo

Brand Identity Development | Inman Social

Delegator worked with a restauranteur and chef to create a brand identity for their newly re-vamped restaurant.

Website Redesign Done Right | Southeast Lineman Training Center

Southeast Lineman Training Center (SLTC) needed a new website with improved information architecture, user experience, and manageability.

MBT Shoes Logo

Testing the Viability of Bing Shopping Over Search | MBT USA

We partnered with MBT, a leading footwear company, to boost sales on Bing, which was struggling to perform. By pivoting their campaign strategy from Bing Search to Bing Shopping, we were able to increase both revenue and return on ad spend.

Scaling Budgets Efficiently on Black Friday and Cyber Monday | Storyville Coffee

We partner with a Seattle-based coffee roaster to increase their subscription and sales numbers on Black Friday and Cyber Monday. By scaling budget, ending underperforming campaigns, and testing new audiences we were able to improve their primary key performance indicators.

Lowering Cost Per View with YouTube Ads | The Veritas Forum

We partner with a non-profit working to reach students on college campuses with their forum-style discussions to increase their viewer and subscriber count on YouTube. We reorganized and systematized their creative testing to determine the most effective ad style to reach their target audience, while honing audiences to decrease their cost per view.

Increasing Ecommerce Sales With Shifting Pricing | BullionMax

We partner with an ecommerce bullion retailer to increase sales and build value through increasing audience targeting. After a three month test, we find a viable path forward for growth, increasing sales and expanding to additional platforms and ad types.

Tennessee’s first Google Premier Partner

Now with offices across the country

As a top 3% agency in Google’s Premier Partner program, Delegator has exclusive access to early betas, extra support tiers, strategic insights, and industry vertical reports and tools for the Google Ads platform.

meta business partner badge
microsoft partner badge

Ready to get started?

Let's Talk