- Results
- Interactive Experience...
Exhibit Design and Production Company
Interactive Experience Brand’s Web Redesign
Working with internal stakeholders to create a website that matches the quality and character of a brand that creates interactive exhibits nationwide.
2022
Construction
B2B
Services Provided:
- UX Strategy
- Web Design
- Web Development
- Content Strategy
- Copywriting
- Search Engine Optimization
The Client
Delegator was given the opportunity to work with a national brand specializing in interactive experiential exhibit design and production — handling every aspect from concept design through installation. This client’s team delivers comprehensive design materials, process documentation, and bid packages for architectural environments, interior design, and finishes.
The Opportunity
Before partnering with Delegator, our client had a dated website with performance issues in need of an overhaul. Their website had become broken on many pages and was never given proper developmental support after its initial launch. After an audit, it was clear the Delegator team could provide a much needed transformation to make the website more usable, bring it into compliance with best practices, and ultimately provide a better user experience — both for our client’s internal team, and external users.
They gave us a professional site that is easy to update. Creating a website is a new process for me, but they took the time to teach and create a "how to" manual. They were easy to communicate with and made the whole process not overwhelming.
— Marketing Coordinator, Exhibit Design and Production CompanyThe Plan
Knowing our client was in need of a complete rebuild, we set up a production timeline using our comprehensive web process to ensure a successful relaunch within the target timeframe. Our first step was an exhaustive discovery phase, with the end goal of understanding the client’s business, end users, and functionality goals for the website. Our team deployed in-depth tracking to evaluate on-site behavior as well as implemented a full site crawl to begin organizing content. After conducting stakeholder interviews we were clear on our roadmap for the new website.
Our next steps included developing a visual sitemap and wireframes to ensure everyone was aligned and had an opportunity to give input on the strategy for the redesign. Once the strategy was approved, our UX strategist made the handoff to design and content. Design prototypes were developed, reviewed and approved which paved the way for our content guide development.
There were many considerations when developing a new look and content for the client. We wanted to align with their existing marketing materials as well as adhere to accessibility best practices in the new and improved aesthetic. A critical part of the build and reason for the redesign was to re-platform the website to HubSpot’s CMS to better integrate with their new CRM. After a successful build, review and quality assurance step we were able to successfully launch the new website.
Website Health Score
Increased the ahrefs website health score from 13 to 96
Performance
Page speed insights performance increase from 86 to 97
Accessibility
Page speed insights accessibility increase from 95 to 100
Best Practices
Page speed insights best practices increase from 83 to 100
SEO
Page speed insights SEO increase from 82 to 100
The Results
After launching the new website, we saw dramatic improvements in every category. Our client’s website had suffered significantly in organic ranking, performance, and overall web vitals health scores prior to the redesign. Our team also improved security, performance, health and organic traffic across the board. Additionally, we made a significant behind-the-scenes improvement with the migration to the new HubSpot CMS platform. Before this project, the client’s team had very little understanding and training of managing the content on the website, so we provided training and a comprehensive guideline so content management in the future was streamlined and easy for their marketing coordinator.
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