- Results
- Consolidating Multiple...
Impact Electronic Solutions
Consolidating Multiple Websites Into One
Impact Electronic Solutions was consolidating multiple business units into one and needed a new website to comprehensively tell its story and explain its wide range of solutions to prospective clients.
2023-2024
Electronics Manufacturing
B2B Client
Services Provided:
- Web Discovery
- Web Design
- Web Development
- Content Strategy
- UX Strategy
- Information Architecture
- Copywriting
The Client
Impact ES is a leading electronics manufacturing company that delivers engineering-focused solutions. They meet their customers’ unique and comprehensive needs at every stage — from exclusive design services to comprehensive manufacturing, troubleshooting, and bottom-up design and manufacturing. Every product they design and build meets the highest standards of quality, reliability, and innovation.
The Opportunity
Impact ES has recently grown to become a multisite family of companies that provide full-service electronics design and manufacturing services. They were looking for a way to begin the process of sunsetting their individual company websites and instead have one single website that showcases all of their various capabilities in a unified way. They needed an agency that could help them strategize and build the new unified website despite their highly technical niche.
The thought Delegator put into developing our website not only met our immediate technical needs but also took into account the changes we knew we’d need to make in the future as our company changes and grows.
— Beto Dantas, President/CEO, Impact ESThe Plan
Website Discovery
The Delegator team worked closely with Impact ES’s leadership to determine key stakeholders in the project and conduct interviews. We also did a technical discovery and content evaluation on the various separate websites that were being consolidated. Finally, we did an in-depth competitor analysis to find how relevant competitors were organizing the information on their websites and look for opportunities to gain advantages. Some of key areas we emphasized for strategizing the new website as a result of this were brand positioning, information architecture, and technical debt.
Website Build
Once all stakeholders were aligned on the appropriate path forward, we executed our outlined plan in the discovery project. Our process included:
In-depth information architecture planning with key information from each consolidated website
Detailed wireframes and design
Copywriting for all new pages
Web development
Quality assurance testing
Launch
The Results
Performance
Accessibility
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