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Inman Social
Brand Identity Development
Delegator worked with a restauranteur and chef to create a brand identity for their newly re-vamped restaurant.
2023
Food Service
B2C
Services Provided:
- Logo Design
- Branding
The Client
Delegator was approached by the owners of a new restaurant in the heart of Cleveland, TN, to help them develop what would become Inman Social. They wanted to bring a new concept to the city, serving fresh, hand-made dishes and refreshing cocktails and drinks in a friendly, inviting atmosphere designed to bring people together.
The Opportunity
Since Inman Social was to be opened in the same space where a different restaurant existed previously, the owners and chef knew they needed help making their new restaurant distinct from what had been previously. They sought out Delegator because they needed a new brand identity that would draw people in, set them apart, and represent the spirit of their new restaurant. When they first contacted Delegator, even the name was uncertain. It was important to everyone involved to create a brand they could all be proud of.
The Plan
Knowing that the chef is the beating heart of a restaurant, Delegator met with the owners as well as the executive chef to guide them through the process of creating a new brand identity. In addition to interviews, Delgator also developed customized brand identity questionnaires, mocked up potential designs, and integrated the early rough sketches for a brand logo into the new brand identity.
But it wasn’t just a name they were looking for. Both the Delegator and Inman Social teams knew that in order to be successful, the name needed to cohere with the rest of the brand identity, which included everything from the restaurant decoration to the typography and printed menus.
Results Overview
Through close collaboration, Delegator and the Inman Social team were able to create a brand identity that was both approachable and elevated. We helped create an identity that signaled to the city the restaurant was opening in that the restaurant opening in place of the previous restaurant was not just distinct, but an improvement. Since opening, the restaurant has enjoyed overwhelmingly positive reviews and has created a space in Cleveland that offers the comfort of a neighborhood bistro with a menu that punches above its weight.
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