Case Study: Rawlings Sporting Goods
Rawlings first partnered with Delegator in 20XX to manage digital advertising. In the first year alone, results showed a 102% increase in pay per click revenue year over year. In early 2019, Delegator began managing Google Shopping for Rawlings. This study focuses on the learnings and successes from Q1.
Google Shopping, Up to Bat
In January 2019, Delegator recognized that the Shopping campaigns set up in the Rawlings account were wasting ad spend and leaving opportunities for online conversions on the table.
After careful research, Delegator turned off shopping campaigns that were not up to best practices and had poor performance, and created a new Smart Shopping campaign.
Smart Shopping utilizes products from your Merchant Center feed and Google machine learning to test different combinations of product images and ad copy. It then allows these products to be promoted across a variety of Google networks, including Google Search, the Google Display network, YouTube, and Gmail
In the 7 weeks that Delegator has managed paid shopping (Jan. 2 - Feb. 20 2019), the following metrics have improved year over year.
Cut wasted ad spend by 13.04% from $14,912.26 to $12,967.38 a $1,944.88 savings.
Increased conversion value by 26.11% from $55,488.11 to $69,973.73 a $14,485.62 increase in revenue.
Increased conversions by 42.52% from 556 to 792 an increase of 236.
ROAS increased by 45.02% from 3.72 to 5.40.
Average CPC dropped by 54.40% from $0.55 to $0.25.
CTR increased by 20.44% from 1.13% to 1.36%.
Clicks increased by 90.70%
< Graph of Results