Digital Advertising Optimizer

Our optimizers work primarily behind-the-scenes, reviewing performance data and making data-driven decisions that will increase ad account performance. This person works in tandem with a client-facing strategist to grow client businesses.

The ideal candidate will be skilled with digital advertising analysis and management. Essential skills include discovering trends from data sets and thinking critically in order to best optimize digital advertising accounts. The position requires collaboration both with teammates and clients. The ideal candidate will learn quickly, work proactively, have excellent communication & problem solving skills, and be a team player.

The Digital Advertising Optimizer will:

• Understand a client’s business objectives, industry, target customers, and creatively use the tools of digital advertising to achieve their goals — primarily through social media ads, paid search ads, product listing ads, or display ad formats on platforms such as Facebook & Instagram (Meta), Google Ads, YouTube, TikTok, Pinterest, Microsoft Ads, etc. 

• Proactively seek ways to increase ad account performance.

• Review clients’ advertising accounts daily with the goal of increasing key performance indicators such as Return on Ad Spend or Cost per Conversion.

• Research keywords & audiences, write ads, manage bids, manage budget pacing, and conduct tests on a wide variety of variables.

• Collaborate with the account lead and, at times, directly with client points of contact via email, phone, or video conference.

• Prepare weekly, monthly, or quarterly reporting to visually and narratively tell the client what has happened during the reporting period, what we think the data means, and what we will be doing as a result.

• Participate in client meetings, communicating metric changes in terms of what happened, why, and what we plan to do in terms that clients with varying degrees of specialized knowledge will understand.

When considering candidates, we look for:

• 3+ years of experience managing digital advertising budgets in the tens of thousands of dollars per month or greater.

• Experience building advertising campaigns, producing ad copy, running tests, and utilizing data to make effective optimizations.

• Knowledge and understanding of popular marketing, social media, and advertising trends.

• Familiarity with digital advertising metrics, and ability to connect trends to broader strategy.

• Strong command of Excel and Google Sheets, including advanced formulas, Pivot Tables, VLOOKUPs, structuring and combining data sets, and deriving insights that will lead to performance improvement.

• Intuition for how real people use the internet to encounter new brands and make purchase decisions.

• Ability to communicate abstract, quantitative, complex ideas clearly and concisely to clients.

• Business savvy.

• Self-starter.

• Possess high degree of character and integrity.

• Serious consideration of our duty to our clients.

• The ability to not take ourselves too seriously.

• Bonus: Understanding of the technologies and methodologies that underpin performance tracking, such as Google Analytics, Google Tag Manager, tracking pixels, APIs, UTM parameters.

Starting Base Salary: $50,000-$70,000

What You Can Expect at Delegator

• Health, dental, and vision insurance

• 401(k) plan with 4% employer matching

• Annual team performance bonus

• Continuing education stipend

• Paid vacation days (including your birthday!)

• Unlimited sick days

• Parental leave

• Cell phone plan

• Multiple offices

• Remote flexibility