Reporting TRUE AdWords Assisted Conversion Values

Great, Multi-Channel Expectations When Google Analytics Multi-Channel funnels first came out, we were AWED and AMAZED. The metrics I latched onto first were the assisted transaction and revenue attributions. At last! Now those lower-converting AdWords campaigns could show their value. I knew they had to be doing something, but… Read More

What the Wire Can Teach Us About SEM – Part 1 of 2

The Wire is everyone’s favorite show for a reason. A deep well of characters, a sprawling narrative that felt intimate and alive, a searing critique of the drug war and a top to bottom post-mortem on the heart of a once-great city. It could only be described as, well, “Dickensian.”… Read More

Riding the New Google Analytics Features Roll-Out

With great patience, we’ve all been waiting for Google Analytics to roll out new features on its swanky, contemporary interface. As the resident analyst here at Delegator, I admit I was wary of the new Analytics when it first appeared this past fall. I compulsively clicked  the “Old Version” option… Read More