As a certified partner in Google’s Advertising Professionals program, Delegator actively manages Google AdWords and pay-per-click advertising for clients in a range of industries. Our entire AdWords team is Google certified with specializations in Search and Display. We focus on producing measurable results and have a proven track record of increasing our clients return on investment and helping them spend more efficiently.
We believe that pay-per-click advertising offers a relevant, profitable market to the vast majority of online businesses. We offer our Account Setup services to companies looking to join this fast growing market. Our account setup is a ground-up approach, beginning with an initial call and questionnaire so we can learn more about your business and your marketing goals. We then dive in with extensive keyword and market research, which includes evaluating your competition and creating a strategy for the greatest ROI. We also comply with Google’s Best Practices by organizing an account logically and efficiently. Finally, we employ our experts and staff writers to create compelling ad copy that will get our clients noticed.
“Being very attentive toward our account, Delegator has been very proactive and diligent about optimization, engaging in the best techniques to increase overall conversion and return on ad spend. Their team is easy to communicate with and is always ready and willing to get things done.” – Smart Furniture
ACTIVE ACCOUNT MANAGEMENT
Our in-house AdWords team has years of experience actively managing AdWords accounts on a daily basis for clients across the country. With our monthly AdWords package, you can be assured that we will be in your account on a daily basis, evaluating the data and making adjustments and recommendations. We believe this hands-on management style sets us apart from our competition. We are actively performing keyword research, mining search queries for opportunities or irrelevant terms, adjusting bids and budgets, rewriting ad copy, and looking for opportunities. As for the results? We like to let them speak for themselves. In our first ten months with the client below we helped reduce their monthly spend by $1,450 a month while increasing their relevant click traffic by 29%.
Our reporting and analysis is conducted by both Google AdWords Certified Professionals as well as our team of Certified Google Analytics Specialists. Knowing what happens once your customer clicks an ad is just as important as getting them to click in the first place. That’s why many of our clients also have one of our monthly Analytics packages.
“Delegator’s AdWords team has been invaluable in helping grow our business, which is largely search engine traffic driven. Thorough research and an understanding of our business goals and target audiences inform their advice and actions on our campaigns.They’re also just a great team to work with, making this complicated and ever-changing medium manageable so our small staff can focus on our many other marketing channels.” -Bike Tours Direct
ACCOUNT AUDITS & REVIEWS
Our AdWords account audits take an in-depth look at the health of your overall AdWords account. Whether you’d like an overall snapshot of how you’re doing or you’re anticipating a change in ownership or personnel, our AdWords audit will give you an unbiased opinion of the state of your account. Our team of Certified AdWords Professionals comb through your AdWords account looking at a variety of metrics and reports. We outline where you are winning with AdWords and where there is opportunity for improvement. Our account audits conclude with a meeting to discuss the findings and to present you with our detailed report and recommendations.
Whether you have an existing AdWords account that is underperforming, you don’t have the time you need to devote to your account, or you’re new to the Google AdWords game, Delegator can help. Call us or fill out some basic information and we’ll give you a free initial consultation within one business day.