- Services
- Digital Strategy
Digital Strategy
Every aspect of your digital presence should be guided by a comprehensive digital strategy. In order to develop the most effective strategy, we work closely with you as a trusted partner to research your target audience and the competitive landscape in-depth, then translate that understanding into an actionable plan for implementation. We can become an extension of your internal team to fully leverage and activate the expertise of our diverse team and help you deploy the strategy.
The digital marketing landscape is constantly evolving and it requires a team with the right skills and experience to help formulate and execute a plan that will help you grow. Trust us to be your partner every step of the way, advising, executing, and strategizing to help you achieve your goals.
Digital Strategy Services
Digital Marketing Research
Digital marketing research is the foundation of any campaign or project. At Delegator, we offer a wide range of research services to help our clients gain valuable insights into their audience, competitors, keywords, user experience, search engine optimization, current strategy, and more. Our team leverages years of expertise and comprehensive data to provide a complete understanding of the digital landscape, which we use in partnership with you to create a roadmap for your campaign or project. Whether competitor analysis, keyword research, user experience testing, SEO audit or audience research, we have the tools to provide actionable insights that drive your marketing efforts forward.
Digital Marketing Consulting
We manage multi-platform advertising campaigns on a daily basis, so we understand how complex it can be to execute a multi-channel campaign. We work with you to understand your business goals, what's working (or not) in your current marketing, and combine this with our expertise to create a digital marketing plan that you can implement using your internal team or in partnership with us.
Need more than strategy? Check out our other comprehensive services.
Past Work
All Case Studies
Testing the Viability of Bing Shopping Over Search | MBT USA
We partnered with MBT, a leading footwear company, to boost sales on Bing, which was struggling to perform. By pivoting their campaign strategy from Bing Search to Bing Shopping, we were able to increase both revenue and return on ad spend.
Refreshing Creative Assets to Boost Conversion Rate | McLemore Resort
We partner with an up-and-coming golf resort to increase their bookings and drive new business. We create a refreshed set of creative assets honed to appeal to specific audience segment targets, resulting in increases in clickthrough rate and conversion rate.
Scaling Budgets Efficiently on Black Friday and Cyber Monday | Storyville Coffee
We partner with a Seattle-based coffee roaster to increase their subscription and sales numbers on Black Friday and Cyber Monday. By scaling budget, ending underperforming campaigns, and testing new audiences we were able to improve their primary key performance indicators.
Lowering Cost Per View with YouTube Ads | The Veritas Forum
We partner with a non-profit working to reach students on college campuses with their forum-style discussions to increase their viewer and subscriber count on YouTube. We reorganized and systematized their creative testing to determine the most effective ad style to reach their target audience, while honing audiences to decrease their cost per view.
Increasing Ecommerce Sales With Shifting Pricing | BullionMax
We partner with an ecommerce bullion retailer to increase sales and build value through increasing audience targeting. After a three month test, we find a viable path forward for growth, increasing sales and expanding to additional platforms and ad types.
Using A Data-driven Strategy to Mitigate Seasonality | National Playground Equipment Manufacturer
Employing a strategy developed around a national playground manufacturer’s busy season, Delegator was able to increase conversions and decrease costs.
Driving Ecommerce Success on Black Friday and Cyber Monday | Smart Furniture
Challenged to improve on YoY returns with a smaller budget, Delegator developed a strategy to drive higher value conversions.
Driving Mortgage Leads in an Unprecedented Market | Cardinal Credit Union
Delegator teamed up with a Cleveland-based credit union to help optimize their landing page for conversion tracking with strict compliance guidelines.
Tennessee’s first Google Premier Partner
Now with offices across the country
As a top 3% agency in Google’s Premier Partner program, Delegator has exclusive access to early betas, extra support tiers, strategic insights, and industry vertical reports and tools for the Google Ads platform.
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