Digital Advertising Industry Update – Dec. 7, 2017

Life event targeting is now available for YouTube and Gmail advertisements. Life events are major changes to a consumer’s lifestyle, such as moving, getting married, or having a baby. During these events, consumers are more likely to explore new brands and purchase new products. Delegator already uses life event targeting… Read More

Digital Advertising Industry Update – Aug. 31, 2017

Google has introduced an improved, simpler system for ad rotation. Now, ad rotation offers two settings: “optimize” and “rotate indefinitely.” Setting ad rotation to rotate indefinitely will give equal precedence to your ads, meaning they will be displayed consistently in order. This provides a good method for testing the efficacy of… Read More

Digital Advertising Industry Update – Aug. 17, 2017

Bing has announced an update to its Relevance And Quality Policies by adding a new System Quality Policy. This addition will enable Bing to: Delete keywords and ads that have not produced results over a significant period of time. Limit the numbers of keywords uploaded at a time. Implement new restrictions… Read More

Google Announces Anagram Match Type

Google has announced that beginning April 1, advertisers will have a new match type option in their toolkit: Anagram Match. Building on the success of the recent change to Exact Match, in which matching uses variations in word order, Google is taking it a step further and matching… Read More

Online Shopping Surpasses Retail During Black Friday and Cyber Monday

NPR’s Morning Edition reports that during Black Friday and Cyber Monday, the majority of consumers chose to shop online rather than in stores. According to a survey by the National Retail Federation, 44% of consumers shopped online over the Thanksgiving weekend, while 40% shopped in stores. Two quotes stuck out: Sonari… Read More

Stephen Culp Delivers Keynote Address at The Spirit of Innovation Awards

At the 2017 Chattanooga Chamber of Commerce’s Spirit of Innovation Awards, Stephen Culp delivered the keynote address about innovation. Stephen is the Co-founder and CEO of Delegator. He has founded multiple companies in Chattanooga, including Smart Furniture, PriceWaiter, and the nonprofit, CF Smackdown. Stephen discussed his path and motivations… Read More

Instagram Announces Shopping

Soon Instagram will begin testing shopping features on their platform. The trial will enable users to research certain items on the social media platform and access their retail product pages. If successful, a full rollout will make Facebook and Instagram an even more effective advertising channel for ecommerce brands. More below. Read More

Google Analytics October 2016 Product Updates

The Google Analytics October 2016 Product Update email is out and some exciting new features were announced. 1. Google Optimize beta A free version of Google’s enterprise-class A/B testing and personalization product, Google Optimize 360. 2. “Unique Events” is a new metric coming to GA Unique Events is a… Read More

Google Rolling Out Click-to-Message Extensions

Click-to-Message Extensions Roll Out Upcoming (Photo credit: Google) Another way for advertisers to engage with their clients, and another way Google can charge you for mobile clicks! Text message extensions are rolling out to an AdWords interface near you in the upcoming weeks. These extensions would live… Read More