Key Improvements Made To Instagram

Instagram Algorithm: How Marketers Should Alter Their Strategy: What’s new with Instagram Sue explains several new Instagram features. First, you can now send direct messages from an Instagram comment via mobile. When you open up Instagram and see a post you want to send privately to your team, just… Read More

Using Social In A B2B World

How to Drive B2B Pipeline with Social Ads: Reach Key Accounts and Decision Makers with LinkedIn Ads LinkedIn is the world’s largest professional network with over 440+ million users. LinkedIn’s ad platform offers perfect conditions for B2B audience targeting because you’re able to show ads based on your ideal… Read More

The Future Of Ad Buys

Native ads expected to account for 74% of ad revenue by 2021: Based on data from the Interactive Advertising Bureau (IAB), PwC and IHS, BI Intelligence predicts that native advertising will account for 74% of all ad revenue by 2021. It’s currently at 56%. … The BI Intelligence report… Read More

Turn Up The Volume On Facebook Videos

85 percent of Facebook video is watched without sound: Facebook might be hosting upwards of 8 billion views per day on its platform, but a wide majority of that viewership is happening in silence. As much as 85 percent of video views happen with the sound off, according to… Read More

Twitter: Influencers vs Friends

Twitter says influencers are almost as trusted as friends: Twitter and data analytics provider Annalect conducted research on more than 800 Twitter users to learn more about the impact of influencers. Their research discovered that 49% of users reported relying on influencers for product recommendations, compared to 56% who… Read More

Facebook Kills 20% Rule

It’s Official: Facebook Text Rule in Ad Images is Changing: Our research has shown that people demonstrate a preference for ads with less text. Previously, if 20% of an ad image’s area was text, it was not approved to run on Facebook, Instagram or the Audience Network. We’ve… Read More

New Business Tools Coming To Instagram

Coming Soon: New Instagram Business Tools: Business profiles Business profiles are a free feature for accounts wanting to be recognized as a business on Instagram. With a business profile, businesses can choose how they want their customers to get in touch with them: call, text or email with… Read More

Dynamic Remarketing Arrives On Instagram

New Ways for More Businesses to Drive Sales from Facebook and Instagram: …today we’re announcing a variety of product updates to Facebook, Instagram and the Audience Network to give advertisers new ways to drive sales of their products in more places across mobile and desktop. We’re expanding functionality… Read More

Twitter Rolls Out Ad Groups

What You Need to Know About Twitter Ad Groups: In the effort to make advertisers’ lives easier, Twitter recently announced the release of Ad Groups. The latest feature now puts the ad network at parity with Facebook Ad Sets and Google AdWords Ad Groups. Advertisers can now build an… Read More

The State of Video On Facebook

Video Ads: Testing What Works for Mobile Feed: Each day on average 100 million hours of video are watched on Facebook.1 And it’s estimated that mobile video will account for 75% of total mobile data traffic by 2020.2 As people watch more video on mobile devices, advertisers have… Read More