Google Penguin 4.0 is Finally Here

 It’s finally here. After 23 months of waiting, Google just confirmed that the Penguin 4.0 algorithm is rolling out to all languages. Per Google: Penguin is now real-time. Historically, the list of sites affected by Penguin was periodically refreshed… Read More

The Rising Role of Voice Search

Google says 20 percent of mobile queries are voice searches: Earlier today, Google CEO Sundar Pichai announced during his Google I/O keynote that 20 percent of queries on its mobile app and on Android devices are voice searches. He spoke about this in the context of introducing Google’s new… Read More

Google's Most Recent Mobile-Friendly Algorithm Update

Google’s mobile-friendly algorithm boost has rolled out Google has fully rolled out the second version of the mobile-friendly update today. Google Webmaster Trends Analyst John Mueller announced it this morning on Twitter, saying, “The mobile changes mentioned here are now fully rolled out.” Google gave us a heads-up in March… Read More

Do SEM Ads Result In Organic Drop?

New Google Test: AdWords Ads Can Result In 15 Point Drop In Organic Click Through Rates: There haven’t been any big studies on the impact of PPC, AdWords ads, on organic click through rates since Google dropped ads from the right rail in February. But a new small… Read More

Two Big Changes In Local Search

Google makes 2 ad updates that will affect local search marketers: Ads in Local Finder results The addition of the ads (more than one ad can display) in the Local Finder results means retailers and service providers that aren’t featured in the local three-pack have a new… Read More

Google Issues Ultimatum to Non-Responsive Sites

Google announced yesterday they’ll be making a change to their rankings that will have “a significant impact in [their] search results.” Mobile-friendliness will be a much more important ranking factor and will affect Google searches worldwide starting April 21, 2015. Google claims that the… Read More

"Fix Mobile Usability Issues Found On" Your Site

Have you received a message in your Google Webmaster Tools inbox like the one below recently? If so, you're not alone. Just a few days ago, Google started sending out large-scale notifications via email and Webmaster Tools, warning non-mobile-friendly sites that their pages "will not be seen as mobile-friendly by Google Search, and will therefore be displayed and ranked appropriately for smartphone users." So just what does this mean? Historically, Google has only notified supposed "mobile-friendly" sites when they had mobile usability issues. Now, with Google sending out these warnings in such a mass scale, it seems that the mobile-friendly ranking factors they've been testing for the past several months might be included into the overall algorithm in the near future. This move would make responsive web design more important than ever, as your mobile rankings could eventually differ widely from your desktop rankings. Read More

10 Technical SEO Problems & How to Solve Them

With Google getting more and more proactive in trying to provide the best possible search experience, keeping your site near the top of search rankings is as hard as it’s ever been. No longer can you easily game your way to the top, especially in competitive industries where multibillion-dollar companies crowd… Read More

3 Time-Saving Tips When Cleaning Up Your Link Profile

Prepping for a link cleanup project is no easy task. Ever since Google’s Penguin updates started cracking down on unnatural linking practices in 2012, many site owners who enlisted the aid of unscrupulous SEO services to build hundreds or even thousands of links for them have eventually found themselves on… Read More