How Do I Measure Remarketing Performance?

How do you know if you’re remarketing well? This is a tricky campaign to measure, especially since it’s more likely to play a big part in assisted conversions compared to any other campaign. For ecommerce clients, the “Time to Purchase” report might help give you some insight into how… Read More

The 4 Most Overlooked Items During Google Analytics Setup

Google Analytics offers incredible insights on your site visitors, and the data it provides helps you make the most optimal business decisions. That being said, there are countless items in Analytics that usually end up overlooked when a new site is launched. If you want the cleanest, most relevant data… Read More

The Science of Digital Landscapes

Calm down, reader. We’re not telling you to go out and buy goggles and an Erlenmeyer flask (but you can if that makes you feel fancy). The science of digital landscapes is grounded in one simple method: testing. As elusive as website testing may seem, it’s a method… Read More

3 Advanced Segments You've Probably Never Used

So, it’s been a while since we last talked about Advanced Segments in Google Analytics. Over the past 18 months, Google has added even more value and depth to their Analytics offering, enough to easily overwhelm your average… Read More

Set Up Analytics Alerts During Product Listing Ad Transition

Since Google Shopping completely falls under the umbrella of paid search as of October, some retailers are on edge about smoothly making this transition with little to no loss of product listing shoppers. This is especially important going into the holiday season when shoppers are clicking the mess out… Read More

Riding the New Google Analytics Features Roll-Out

With great patience, we’ve all been waiting for Google Analytics to roll out new features on its swanky, contemporary interface. As the resident analyst here at Delegator, I admit I was wary of the new Analytics when it first appeared this past fall. I compulsively clicked  the “Old Version” option… Read More

Top 5 Custom Advanced Segments for E-commerce Websites

The “Advanced Segments” feature on Google Analytics has been helping companies optimize website analysis for a few years now, and gurus across the globe have designed their favorite custom segments for all brands of websites. We have a few favorites of our own around here at Delegator, especially for… Read More