Dynamic Remarketing gives advertisers the unique ability to remarket with banner ads that showcase the exact products the potential customer viewed. The caveat, as with all remarketing, is of course that the potential customer had to visit your site in the first place. The potential for this new type of remarketing is huge, and we encourage you to test a Dynamic Remarketing campaign against your existing Remarketing campaigns to …
“How long should I run my experiment?” asks a ridiculously high number of online marketing managers. Typically, the answer to this question is more complicated than most want to hear. It may be a buzz phrase by now, but the goal with any experiment is to reach statistical significance–not simply to run an experiment for a pre-determined period of time. When measuring some AdWords metrics …
How do you know if you’re remarketing well? This is a tricky campaign to measure, especially since it’s more likely to play a big part in assisted conversions compared to any other campaign. For ecommerce clients, the “Time to Purchase” report might help give you some insight into how remarketing compares to the typical conversion cycle for last-click conversions.
The “Time to Purchase” report (categorized under the Ecommerce Conversion reports) …
Google Analytics offers incredible insights on your site visitors, and the data it provides helps you make the most optimal business decisions. That being said, there are countless items in Analytics that usually end up overlooked when a new site is launched. If you want the cleanest, most relevant data possible from your Google Analytics, here are four key items to pay attention to during your setup.
1. Site Search
An easily …
Calm down, reader. We’re not telling you to go out and buy goggles and an Erlenmeyer flask (but you can if that makes you feel fancy). The science of digital landscapes is grounded in one simple method: testing. As elusive as website testing may seem, it’s a method with important foundational principles.
Maybe you’ve known for …
It’s been a little over a month now since the launch of our free SEO tool, AlgoSleuth. AlgoSleuth utilizes the power of the Google Analytics API to provide a powerful analysis of your site’s organic traffic and highlights all major Google Algorithm updates that may have affected you over the past several years.
AlgoSleuth was recently updated so that it now includes traffic data spanning Google’s …
So, it’s been a while since we last talked about Advanced Segments in Google Analytics. Over the past 18 months, Google has added even more value and depth to their Analytics offering, enough to easily overwhelm your average user. Advanced Segments allow you to quickly compare certain groups of visitors against one another, and these segments can also …
Great, Multi-Channel Expectations
When Google Analytics Multi-Channel funnels first came out, we were AWED and AMAZED. The metrics I latched onto first were the assisted transaction and revenue attributions. At last! Now those lower-converting AdWords campaigns could show their value. I knew they had to be doing something, but I didn’t have the tools to prove it before.
A Sad Discovery
I quickly came to discover, however, that these Assisted attributions are …
Since Google Shopping completely falls under the umbrella of paid search as of October, some retailers are on edge about smoothly making this transition with little to no loss of product listing shoppers. This is especially important going into the holiday season when shoppers are clicking the mess out of those pretty pictures on their Google SERPs.
Now that these campaigns are becoming staples for positive PPC ROI, you’ll absolutely …
On May 7th, the Mozilla Privacy Blog announced that Google Secure Search has become the default standard in the Aurora build of Firefox.
Aurora is step 2 of 4 in the development cycle of the Firefox browser. This feature was announced weeks ago, but at the time was only in the Nightly development version of Firefox, a place where experimental changes …
