Johnny Ewton

Google Analytics October 2016 Product Updates

The Google Analytics October 2016 Product Update email is out and some exciting new features were announced. 1. Google Optimize beta A free version of Google’s enterprise-class A/B testing and personalization product, Google Optimize 360. 2. “Unique Events” is a new metric coming to GA Unique Events is a… Read More

Rob Bettis

Above & Beyond: Last Click Attribution

Move beyond last click attribution in AdWords: People often see many ads across different devices before making a purchase, booking a flight, or signing up for an account. Because of this, advertisers know that last click attribution may not always tell the full story. In 2014, we released… Read More

Rob Bettis

Protect Against Duplicate Conversions Data in Analytics

via Google+: Starting today, advertisers can insert Order IDs into AdWords conversion tags to automatically filter out duplicate conversions from the same device. By minimizing duplicate conversions and reviewing more accurate conversion data, you can make better budget and bidding decisions for your campaigns. Until this update, advertisers… Read More

Rob Bettis

The One Thing C-Suite Leaders Need To Know About PPC

Explaining The Value Of PPC To The C-Suite: “There Isn’t Really A Traditional Funnel Anymore…It’s all about the micro moments.” – Jeff Allen If there’s one drum beat I see our industry hammering this year, it’s that competition is just going to increase so getting creative and opening up… Read More

Johnny Ewton

Introducing Google's New Analytics 360 Suite

The Google Analytics 360 Suite is a set of six integrated data and marketing analytics products, designed specifically for the needs of enterprise-class marketers. It all starts with understanding consumer behavior in the moment — getting the right insights, and then making your brand useful to consumers. Google Analytics 360,… Read More

Heather Ewalt

Dynamic Remarketing: Building The Best Lists

Dynamic Remarketing gives advertisers the unique ability to remarket with banner ads that showcase the exact products the potential customer viewed. The caveat, as with all remarketing, is of course that the potential customer had to visit your site in the first place. The potential for this new type… Read More

Heather Ewalt

How Long Should I Run My Experiment in AdWords?

“How long should I run my experiment?” asks a ridiculously high number of online marketing managers. Typically, the answer to this question is more complicated than most want to hear. It may be a buzz phrase by now, but the goal with any experiment is to reach statistical significance–not simply… Read More

Heather Ewalt

How Do I Measure Remarketing Performance?

How do you know if you’re remarketing well? This is a tricky campaign to measure, especially since it’s more likely to play a big part in assisted conversions compared to any other campaign. For ecommerce clients, the “Time to Purchase” report might help give you some insight into how… Read More

Johnny Ewton

The 4 Most Overlooked Items During Google Analytics Setup

Google Analytics offers incredible insights on your site visitors, and the data it provides helps you make the most optimal business decisions. That being said, there are countless items in Analytics that usually end up overlooked when a new site is launched. If you want the cleanest, most relevant data… Read More

Heather Ewalt

The Science of Digital Landscapes

Calm down, reader. We’re not telling you to go out and buy goggles and an Erlenmeyer flask (but you can if that makes you feel fancy). The science of digital landscapes is grounded in one simple method: testing. As elusive as website testing may seem, it’s a method… Read More