Digital Advertising Industry Update – July 27, 2017

Google announced more options for displaying ad extensions. Advertisers can to pay to show additional call extensions on selected ad groups. This option could be particularly useful for always showing local numbers within a company’s most productive markets, giving customers the impression that a… Read More

Google Announces Anagram Match Type

Google has announced that beginning April 1, advertisers will have a new match type option in their toolkit: Anagram Match. Building on the success of the recent change to Exact Match, in which matching uses variations in word order, Google is taking it a step further and matching… Read More

The Price Extension Bump!

The beauty of Price Extensions in your ads. A really good find from one of our campaigns, price extensions were implemented here on July 24th. Comparing June to August, we saw a 164% increase in CTR, a bump of 202% in clicks, and a CPC decrease of 22%!… Read More

Better Targeting For Tablets In AdWords

Google AdWords to break up tablet & desktop and enable a mobile base bid: Google has announced a significant change that will give advertisers more control over device-level bidding in AdWords. The news came during Google Performance Summit in San Francisco, at which Google also said it now handles… Read More

The Future Of Ad Buys

Native ads expected to account for 74% of ad revenue by 2021: Based on data from the Interactive Advertising Bureau (IAB), PwC and IHS, BI Intelligence predicts that native advertising will account for 74% of all ad revenue by 2021. It’s currently at 56%. … The BI Intelligence report… Read More

Circling Back On Google's 4-Pack Ad

Google Ad 4-pack now shown for 23% of all online search topics: Google’s Ad 4-pack now shown for 23% of all online search topics. Searches indicating purchase intent are six times more likely than all other searches to display this four-pack of ads. Searches with discovery intent have… Read More

Above & Beyond: Last Click Attribution

Move beyond last click attribution in AdWords: People often see many ads across different devices before making a purchase, booking a flight, or signing up for an account. Because of this, advertisers know that last click attribution may not always tell the full story. In 2014, we released… Read More

A Marketer's Greatest Tool

Despite All This Data, Empathy Is Still the Greatest Tool in a Marketer’s Toolbox: Imagine having to watch an hour’s worth of commercials before a two-hour movie. Or being tapped on the shoulder before each page of a novel with an “exclusive offer.” It sounds ludicrous, but this… Read More

US Digital Ad Revenues For 2015 Top $59.6 Billion

US digital ad revenues top $59.6 billion in 2015, up 20 percent to hit another high: Another year, another record and double-digit growth for digital advertising in the US. Digital ad spend topped $59.6 billion in 2015, a gain of 20.4 percent over 2014’s $49.5 billion, according to… Read More

Just How Frustrating Is Web Advertising?

Majority of users frustrated by disruptive ads, aware of ad blocking [Survey]: A new global consumer survey from Accenture shows growing consumer frustration with ads and a desire of some to opt out of ads entirely.     When thinking about stats like this,… Read More