US Digital Ad Revenues For 2015 Top $59.6 Billion

US digital ad revenues top $59.6 billion in 2015, up 20 percent to hit another high: Another year, another record and double-digit growth for digital advertising in the US. Digital ad spend topped $59.6 billion in 2015, a gain of 20.4 percent over 2014’s $49.5 billion, according to… Read More

Protect Against Duplicate Conversions Data in Analytics

via Google+: Starting today, advertisers can insert Order IDs into AdWords conversion tags to automatically filter out duplicate conversions from the same device. By minimizing duplicate conversions and reviewing more accurate conversion data, you can make better budget and bidding decisions for your campaigns. Until this update, advertisers… Read More

AdWords Report Editor Now Supports Labels

Yes, AdWords Report Editor now supports label columns: Google has added support for the labels columns in AdWords Report Editor. The labels show up at all levels of the account, with color coding and all, as shown [above] in the screen shot posted by Google’s Jon Diorio on… Read More

The One Thing C-Suite Leaders Need To Know About PPC

Explaining The Value Of PPC To The C-Suite: “There Isn’t Really A Traditional Funnel Anymore…It’s all about the micro moments.” – Jeff Allen If there’s one drum beat I see our industry hammering this year, it’s that competition is just going to increase so getting creative and opening up… Read More

Are Your Google Shopping Reviews Being Indexed Properly?

If you are collecting reviews from your customers, with the goal of displaying them in your PPC ads, here is a great way to test if they are being indexed properly: Take the following URL (http://www.google.com/shopping/seller?q=DOMAIN.COM) and replace the text at the end with your own website. For example, reviews… Read More

3 Upcoming Trends In Google Shopping

3 upcoming trends in paid search: Bigger/badder Google Shopping results Google Shopping results could get bigger (especially on desktop computers), or we could see them repeated in other places on the SERPs. Folks have already reported seeing Google Shopping ads in image search. This is obviously one of… Read More

25 Principles For Designing A Mobile Retail Site

Mobile Retail Apps and Sites: Designing a Better Experience for Shoppers: In a booming e-commerce market, you can rise above the pack by providing a mobile site or app with frictionless, simple experiences for omni-channel shoppers. From Google’s UX Research Lead Jenny Gove and UX Design Lead Iram… Read More

Converting Shoppers During the 2014 Holiday Season

Some say it’s the most wonderful time of the year, but in digital marketing land, we can all agree that it’s at least the most hectic time of the year. The holidays are upon us, which means it’s time to prepare for maxing out conversions on the most profitable days… Read More

4 Best Practices For User Testing Your Website

So you’ve built out a new website or landing page, and you’re excited to show it to the world. Your colleagues, friends, and family think that your new creation is awesome – and you’re feeling pretty good about yourself. You’re thinking that you might be ready to launch.. Read More

10 Interesting Ecommerce Facts & Trends

The ecommerce industry has become a major part of worldwide consumerism and is now baked into popular culture and daily life.  Companies like Amazon and Ebay are household names and often the first choice when something – anything – needs to be purchased. Estimates place worldwide ecommerce sales… Read More