Twitter: Influencers vs Friends

Twitter says influencers are almost as trusted as friends: Twitter and data analytics provider Annalect conducted research on more than 800 Twitter users to learn more about the impact of influencers. Their research discovered that 49% of users reported relying on influencers for product recommendations, compared to 56% who… Read More

A Marketer's Greatest Tool

Despite All This Data, Empathy Is Still the Greatest Tool in a Marketer’s Toolbox: Imagine having to watch an hour’s worth of commercials before a two-hour movie. Or being tapped on the shoulder before each page of a novel with an “exclusive offer.” It sounds ludicrous, but this… Read More

Visual Appeal vs Usability

First Impressions Matter: The Importance of Great Visual Design: A study examined the effects of visual appeal and usability on user performance and satisfaction with a website. Users completed different tasks on websites which varied in visual appeal (high and low) and usability (high and low). Read More

Are Your Google Shopping Reviews Being Indexed Properly?

If you are collecting reviews from your customers, with the goal of displaying them in your PPC ads, here is a great way to test if they are being indexed properly: Take the following URL (http://www.google.com/shopping/seller?q=DOMAIN.COM) and replace the text at the end with your own website. For example, reviews… Read More

Converting Shoppers During the 2014 Holiday Season

Some say it’s the most wonderful time of the year, but in digital marketing land, we can all agree that it’s at least the most hectic time of the year. The holidays are upon us, which means it’s time to prepare for maxing out conversions on the most profitable days… Read More

4 Best Practices For User Testing Your Website

So you’ve built out a new website or landing page, and you’re excited to show it to the world. Your colleagues, friends, and family think that your new creation is awesome – and you’re feeling pretty good about yourself. You’re thinking that you might be ready to launch.. Read More

10 Interesting Ecommerce Facts & Trends

The ecommerce industry has become a major part of worldwide consumerism and is now baked into popular culture and daily life.  Companies like Amazon and Ebay are household names and often the first choice when something – anything – needs to be purchased. Estimates place worldwide ecommerce sales… Read More

The Science of Digital Landscapes

Calm down, reader. We’re not telling you to go out and buy goggles and an Erlenmeyer flask (but you can if that makes you feel fancy). The science of digital landscapes is grounded in one simple method: testing. As elusive as website testing may seem, it’s a method… Read More