Case Study: Efficient Online Growth Through DiGital Advertising

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Masai Barefoot Technology


Delegator began partnering with MBT USA on their digital advertising in October 2018. In the first month of managing ads, Delegator was able to increase the revenue by 140% from Google Search ads from the previous month, while spending 34% less. The result was an increase in ROAS from 2.75 to 9.88.


Tracking revenue from online transactions before and after Delegator began managing digital advertising.

Tracking revenue from online transactions before and after Delegator began managing digital advertising.

 
 
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Searching for a “Sole” Mate

The previous manager of MBT USA’s campaigns were only running Google Search ads, and were only targeting branded search terms. This left slim to no advertising efforts going towards acquiring new customers.

MBT needed to grow the reach of their digital advertising without a significant increase in their ad spent.


Best Foot Forward

Delegator was able to expand MBT USA’s advertising to potential customers further up the marketing funnel by optimizing their current Google Search campaigns and expanding to Google Shopping, Bing Shopping, Bing Search, Instagram/Facebook, and Amazon.

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Walking On Sunshine

In the first month that Delegator managed the account, they were able to increase monthly revenue from advertising by a factor of 5X while only increasing total ad spend by 3.65X. The end result was an increase in ROAS from 4.35 to 6.0, getting a much higher average ROAS from both remarketing and prospecting campaigns.

One Step Ahead

Successful New Ad Platforms:

First Month of Management, October 2018, comparing YoY for all ads:

  • Spend Increase: 265%

  • Revenue Increase: 403%

  • ROAS increase from 4.35 to 6.0

Optimized Existing Ads:

First Month of Management, October 2018, comparing MoM, for Google Search Only:

  • Spend Decrease: 34%

  • Revenue Increase 140%

  • ROAS increase from 2.75 to 9.88

 
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