Posts tagged facebook
3 Facebook Page Customizations ANYONE Can Make

In today's business culture, marketing can be costly. Social media has provided a means for free advertising if used effectively. To make sure you have a competitive edge, follow three easy steps for customizing your business' Facebook page.

PERSONALIZE YOUR VISUALS

One of the first things that people will see on your business Facebook page is your cover photo, so it is important to make it both visually appealing and portray the bottom line of your business. If you are not aesthetically inclined, you may try choosing a vague image that can be overlaid with some text, such as your company’s tagline.

Keep in mind that the size of the cover photo is 851px x 315px. If the image is any larger, Facebook will crop it. If you are looking for a way to resize your image, try using a free app for Mac called ResizeIt. If you are working in Windows, you can resize images in Paint.

As for your profile picture, I recommend sticking with your company logo. This is what people are going to see when you like a new page or leave a comment. The image specifications are a little more complicated for a profile picture. The image needs to be 180px x 180px but Facebook will crop it to 160px x 160px, so make sure you have some white space around your logo to keep it from being cropped.

Delegator Facebook Screenshot

CUSTOMIZE YOUR TABS

The next thing you want to do is customize your application tabs. Woobox.com has some great free options for doing this quickly. You can easily add a tab for Twitter, Youtube, Pinterest, and your blog.

Once you sign up for WooBox, it will prompt you to link your Facebook account. From here when you add things to WooBox, it will sync with your Facebook account. After you have added all the accounts you want, you should go back to Facebook and arrange your tabs. Keep in mind that you can only see three accounts in the main tab. Anything else you add will be hidden. You can swap your "Likes" tab and your "Maps" tab out for other accounts. The only one you can't move is the "Photos" tab.

Customized Facebook Tabs

PUMP UP YOUR CONTENT

Finally, it is important that your content is interesting and informative. Start with the summary under the profile picture. What does it portray about your business? This is a great spot to add a link to your website.

Next, make sure the About info, Basic info, and Contact info are filled out and up-to-date. This will make it easier for potential clients or customers to contact you. In order to keep users engaged, make sure you  post a couple times a week at a minimum. If you are looking for ideas of what you should post, consider your blog posts or tips for your customers.

Facebook Announces Page Management Tools

This month, Facebook announced the activation of powerful tools that will allow you to better manage your professional pages. These features wipe out the necessity for third party applications to best control your pages. The two main feature additions include:

  • A scheduling function allowing administrators to preload posts into Facebook to be posted at a later time.
  • A new set of administration roles that give different levels of access to different users.

Scheduling:

This feature is represented by a small clock located at the bottom left of your status screen.  After clicking on the clock, you can pick the exact year, month, day, hour, and minute that a post will be published on your timeline. If you select a date in the past, your post will immediately appear in the timeline.

It is important to note that scheduled posts are only allowed once every 10 minutes. The minimum time allowed before a post is published is 10 minutes.  Another important element to keep in mind is that a scheduled post may not be deleted once posted; it can only be delayed.

Administrative Roles:

This new feature to Facebook allows for managers to assign different levels of administrative access to different individuals.  The various management titles and their level of access are highlighted below:

New Facebook Timeline: 5 Things Your Business Must Pay Attention To

Facebook switched company pages to the newer timeline format on March 30th.  Chances are you aren’t jumping for joy. Although many users have expressed much disappointment over this non-optional transition, history has shown that the controversial changes made by Facebook to its interface end up being accepted by Facebook’s enthusiastic user base, and we think that this transition will be no different.

Here are 5 areas that you must pay attention to for your brand to thrive within the new timeline:

1. Cover Photo

  • This is the most visible and important part of your new brand profile.  This image will be the first thing that users see when they visit your site.  The sheer size and proportion of the page that your cover photo represents means that it will be a major contributor to users’ first impressions.

Red Bull Facebook Cover Photo

Tips:

  • Use a high resolution image for your cover photo.  A pixelated cover photo is extremely unprofessional and detrimental to your brand.  Pictures taken with a smart phone will appear pixelated in this shot.
  • The ideal cover image shot will be 851 pixels wide by 315 pixels tall.

2. Landing Tab (or lack thereof)

  • The most obvious change to typical business pages is the elimination of custom landing tabs.  Before, many businesses would set up their page so that new visitors had to click ‘like’ on a custom landing tab before they had access to the rest of that businesses’ content.  With the new format, your company’s timeline will be the default landing page, with no other options.

Tips:

  • Tabs are now located towards the right of the profile, under the cover image, and look like small thumbnail photos. Get creative with these thumbnails! You can use any image you’d like for your tabs, and also can arrange them in any order.
  • The ideal tab image size will be 111 pixels wide by 74 pixels tall

3. ‘Pinning’ Important Content To The Top Of Your Timeline

  • Facebook has never been known for subtle inclusion of competitors’ features, and the ability to pin content to the top of your profile is another example of a trendy addition.  Playing off of the wildly popular Pinterest, Facebook now allows brands to pin featured content to the top of their timeline for seven days.Facebook Pin Image

Tips:

4. Private Messaging

  • A new and welcomed addition to the Facebook timeline is the ability to send private messages with users.  This feature must be turned on in your page settings, and once that’s done, you may communicate with people who have liked your page. This feature makes it easier and more private to resolve conflicts with customers and users.  An interesting note is that you can ONLY respond to a message that has been sent to you.  You cannot initiate a private conversation.

Tips:

  • If your business has the resources to respond quickly to all incoming inquiries, then enable this feature.  If your page is only being checked by an admin once in awhile, disable this feature as to not upset users that become impatient from a non-response.
  • Details on exactly how to enable this function can be found here

5. Milestones

  • With Facebook Milestones, you can add important events in your company’s history to your timeline.  This is an excellent way of better telling your story.  Please note that these milestones can date back to before Facebook even existed, so start from your ribbon cutting and add signature events that make your company special. Goodwill Milestone Example

Tips:

  • Milestones are best relayed using multiple forms of media. Name your event and add a location, date, text description, and photo to best communicate these company milestones.

We hope everyone has a smooth transition.  If you have any questions, feel free to leave a comment below!

Delegator.com’s New Years Resolutions! (This time we’re really going to do it!)

1. This year, I will stop focusing on the numbers on the scale. I will stop focusing on keywords only when I write SEO content.

2. This year, I will do something active and physical every day. I will regularly add to and refresh the content of my site.

3. This year, I am finally going to get organized - my house, my office, and my life. I am finally going to start utilizing Google Analytics - to track and analyze my traffic, my users, and my conversion statistics.

4. This year, I will quit smoking once and for all. I will stop using Flash to create large or important sections of my website.

5. This year, I’m going to put myself out there and try to meet some new people. I’m going to kick my AdWords campaign into high gear, try some email marketing, and optimize my site every chance I get.

6. This year, I am going to start saving money. I am going to let professionals actively manage my AdWords account, and stop over-paying for keywords that are too competitive or that aren’t going to get me the customers I’m looking for.

7. This year, I am going to be on time wherever I go. I will use Google Calendars to give me reminders about important dates, deadlines and meetings.

8. This year, I am going to learn something new. I am going to try a different online marketing tactic to see if I can improve my results.

9. This year, I am going to indulge my artistic side. I’m going to create banners for my site and start using Display Networks to attract and re-target users.

10. This year, I am going to give some time or money to charity (This is one that should stay on the list). Check out Causeway.org if you need some ideas in the Chattanooga area!

Little Debbie Finds The Sweet Spot With Social Media

Yesterday the Social Media Alliance of Chattanooga hosted Emily Barnett, Social Media Coordinator for Little Debbie, to discuss the brand's strategy.  It's clear that the company values social media as an integral part of their marketing plan.  Emily, along with a team of four others, helps manage the Little Debbie brand on Twitter and Facebook. In less than two years, Little Debbie's Facebook page has gone from a few thousand fans to close to 1 Million.  As I'm writing this post, the page has 937,484 "Likes," and it seems likely that Little Debbie will reach their goal of having a 1 Millionth fan by the end of June.

I've listed some of the highlights from Emily's presentation in hopes that you or your business might be able to learn something from their success:

Engagement

Little Debbie does a great job of engaging their consumers.  Whether it's through contests, national promotions, or the content they create, the brand has had tremendous success getting their consumers to engage with them.  The social media team uses HolidayInsights.com to find holidays that they can tie in to their products.  Consumers also provide great ideas for content.  See this recent photo that was submitted for graduation season - "Swiss Roll Diplomas:"

Emily recommends allowing your Facebook fans to sign up for newsletters and your other social media channels from your Facebook page.  This will not only help you gain subscribers but will allow your audience to connect with you in their preferred platform.

It was interesting to hear that Little Debbie keeps all comments on their Facebook page, including the negative ones (unless they're offensive).  Companies need a policy in place to know how they'll handle both the good and the bad.  Emily explained Little Debbie has chosen to show the full spectrum of comments and the brand's openness to criticism and opinions.

Cross-Branding

Little Debbie recently decided to start partnering with other company Facebook pages.  The Little Debbie page showcases these partners in the Featured "Likes" section, and they occasionally may post something and tag the company in their wall post.

For example, Little Debbie partnered with the Bristol Motor Speedway for an event and gave away Little Debbie snacks to everyone in the crowd.  They then used social media to promote this partnership further and engage both their customers and fans along with those of the Speedway.

Outreach

Little Debbie has cultivated relationships with bloggers who can become advocates for the brand, Emily says.  The social media team at Little Debbie attends blogger conferences that relate to their target demographic and looks for ways to partner with bloggers across the country.

While Little Debbie is a national brand that has had major success with their social media strategy, small and large businesses alike can learn from their efforts.  As we can see with Little Debbie, it isn't about the hard sales pitch.  Instead we see how engagement, brand awareness, and outreach go a long way.

If you have any observations about what works for your business or what doesn't, I'd love to hear your feedback!  And if you attended the Social Media Alliance Luncheon yesterday and have other takeaways you'd like to share, please do!

Social Media: The Good, The Bad, The Ugly

“The world now spends over 110 billion minutes on social networks and blog sites. This equates to 22 percent of all time online or one in every four and a half minutes.”

- The Nielsen Company, NielsenWire

Social media has become a world-wide phenomenon - one that businesses have learned they cannot afford to ignore.  However, as businesses enter this new territory, there’s bound to be some examples we can learn from.  This week’s blog post will focus on The Good, The Bad, and The Ugly as it relates to social media:

The Good

The following companies make sure their social media efforts reward loyalty, encourage interaction with their audience, and mimic their brand or business.

  • iTunes: If you want to reward loyalty and increase your fan base, take a look at iTunes Featured tab.  If you “Like” this page, you get 10 free songs on iTunes and you have access to other special offers.  Give your fans a reason to “Like” your page.

Good-Facebook-Example-iTunes

  • Cranium: The Cranium Facebook page encourages interaction through quizzes and games, while promoting their brand and product at the same time.

The Bad

We know audience engagement is key (see my last post on the Rules of Engagement), but there are thousands of companies out there showing us all what not to do.

  • Wealth_Formula:  This Twitter profile (http://twitter.com/Wealth_Formula) completely lacks the human element.

Bad-Twitter-Example

While tools like TweetDeck and HootSuite make it possible for us to schedule Tweets in advance, this user goes about it the wrong way.  Instead of engaging the audience,         Wealth_Forumula “yells” at them and tweets identical posts time after time.

  • Nestle:  Below you will find some of the negative criticism on Nestle’s Facebook page over its use of palm oil in products.  Things went from bad to worse when the employees behind Nestle’s Facebook and Twitter pages fired back at their critics.  Eventually, a Nestle representative apologized to fans for being rude.

Bad-Facebook-Example-Nestle

The Ugly

United Airlines learned the hard way that social media can have a significant impact on your business.

  • United Airlines:  This company had a customer-service nightmare on their hands after a passenger made a YouTube video about how the customer service department ignored his complaints that his Taylor guitar was broken during his travels.  The story was picked up by the LA Times and now has over 9 million views on YouTube.

In response to this customer’s video, Taylor responded in a YouTube video of their own, offering to help the guy out.  The video now has over 489,000 views.  Taylor properly used social media to capitalize on this oversight by United Airlines.

How to Stay in the “Good” Category Make sure your company doesn’t make these same mistakes.  An effective social media campaign requires thought, planning, and time.  At Delegator we understand that time may not be something you have to put toward a social media campaign.  From general consulting hours to comprehensive monthly plans covering any number of social networks, we tailor our services to fit your needs.  If you’re interested in learning how Delegator can help you manage your social media efforts, contact us.

Social Media: Rules of Engagement

While many businesses today have begun to embrace social media networks like Facebook, Twitter, and YouTube, many have yet to realize how they can best use these resources.  The primary focus of any social media campaign should not be sales-driven.  That’s right - I’m suggesting businesses focus first on engaging their audience or customer.

Listen to Your Audience

Engaging with your audience requires that you listen first to what they have to say.  Do you really know who your audience is?  Social media exposure, by its nature, can be broad and dynamic, with a bit of a “Six degrees from Kevin Bacon” element that can get you noticed in ways you never expected.  In any social media campaign you should focus on two groups of people:

  1. Your customers or potential customers - These are the people you already know well.  They buy products from you and use the services you’re offering.
  2. Influential players - A person in this group may never buy your product or personally use your service, but they can be a major player in placing your content and your brand in front of a large number of people that could fit into group #1.

To properly engage these two groups, all of your content needs to be focused toward them.

Engage Them

Now that you know whom you should be engaging with, it’s time to discuss how to engage your audience.  It’s important to have a conversation, and save the sales pitch for another day.  Your goal should be to develop personal connections and a dialog with your audience.  Interaction is key.

  • Ask open-ended questions that encourage comments and responses.
  • Respond to all comments promptly.
  • Monitor and moderate your social media accounts frequently.
  • Add creative content constantly.

Social Media

Listening to and engaging your customer sounds simple, and in some ways it is.  But getting all of this done takes time, attention and, often, creativity.  Here at Delegator, we help our social media clients get it done-- from setting up to managing social media marketing plans.  Whether you have an existing plan, or you’re new to the social media game, Delegator can help.