Apple's Iconic 1984 Macintosh Ad, As It Happened

January 22, 2014 marks the 30th anniversary of Apple’s iconic Macintosh ad, directed by Ridley Scott, and aired during Super Bowl XVIII. To commemorate this occasion, here’s a never before seen, original home recording of the ad, as it first appeared, watched and recorded by our CEO as a kid. Read More

3 Time-Saving Tips When Cleaning Up Your Link Profile

Prepping for a link cleanup project is no easy task. Ever since Google’s Penguin updates started cracking down on unnatural linking practices in 2012, many site owners who enlisted the aid of unscrupulous SEO services to build hundreds or even thousands of links for them have eventually found themselves on… Read More

How Do I Measure Remarketing Performance?

How do you know if you’re remarketing well? This is a tricky campaign to measure, especially since it’s more likely to play a big part in assisted conversions compared to any other campaign. For ecommerce clients, the “Time to Purchase” report might help give you some insight into how… Read More

10 Interesting Ecommerce Facts & Trends

The ecommerce industry has become a major part of worldwide consumerism and is now baked into popular culture and daily life.  Companies like Amazon and Ebay are household names and often the first choice when something – anything – needs to be purchased. Estimates place worldwide ecommerce sales… Read More

The 4 Most Overlooked Items During Google Analytics Setup

Google Analytics offers incredible insights on your site visitors, and the data it provides helps you make the most optimal business decisions. That being said, there are countless items in Analytics that usually end up overlooked when a new site is launched. If you want the cleanest, most relevant data… Read More

Congrats to Client Global Green Lighting

We’d like to congratulate Global Green Lighting President & CEO, Don Lepard, and the entire GGL team on a successful Grand Opening! We were proud to be a part of such an exciting day and enjoyed celebrating the Grand Opening event with other business leaders and elected officials. Read More

The Science of Digital Landscapes

Calm down, reader. We’re not telling you to go out and buy goggles and an Erlenmeyer flask (but you can if that makes you feel fancy). The science of digital landscapes is grounded in one simple method: testing. As elusive as website testing may seem, it’s a method… Read More

3 Facebook Page Customizations ANYONE Can Make

In today’s business culture, marketing can be costly. Social media has provided a means for free advertising if used effectively. To make sure you have a competitive edge, follow three easy steps for customizing your business’ Facebook page. PERSONALIZE YOUR VISUALS One of the first things that people will see… Read More

Chattanooga's GIGTANK: Why this matters

You’ve heard the hype surrounding our town and its technological advantage.  We are home to a 600 square mile gigabit grid capable of delivering 1000 Mbps, up and down, to every man, woman, and child in this city. Awesome. That… Read More