Google Visited Chattanooga!

On June 25th, Google and Delegator co-hosted an AdWords Digital Breakfast at Church on Main in Chattanooga, Tennessee. As the first Google certified agency in Tennessee, Delegator is proud to be an official Google Partner, which gives us access to Google resources and events like this one. Local… Read More

Google Issues Ultimatum to Non-Responsive Sites

Google announced yesterday they’ll be making a change to their rankings that will have “a significant impact in [their] search results.” Mobile-friendliness will be a much more important ranking factor and will affect Google searches worldwide starting April 21, 2015. Google claims that the… Read More

"Fix Mobile Usability Issues Found On" Your Site

Have you received a message in your Google Webmaster Tools inbox like the one below recently? If so, you're not alone. Just a few days ago, Google started sending out large-scale notifications via email and Webmaster Tools, warning non-mobile-friendly sites that their pages "will not be seen as mobile-friendly by Google Search, and will therefore be displayed and ranked appropriately for smartphone users." So just what does this mean? Historically, Google has only notified supposed "mobile-friendly" sites when they had mobile usability issues. Now, with Google sending out these warnings in such a mass scale, it seems that the mobile-friendly ranking factors they've been testing for the past several months might be included into the overall algorithm in the near future. This move would make responsive web design more important than ever, as your mobile rankings could eventually differ widely from your desktop rankings. Read More

Converting Shoppers During the 2014 Holiday Season

Some say it’s the most wonderful time of the year, but in digital marketing land, we can all agree that it’s at least the most hectic time of the year. The holidays are upon us, which means it’s time to prepare for maxing out conversions on the most profitable days… Read More

Client Spotlight: Maker Faire Chattanooga

Delegator.com is proud of the fact that we’re from Chattanooga. Although our client list has an international reach, we are excited to live, work, and play in Chattanooga, and enjoy working with companies who feel the same way. The Chattanooga Maker Faire represents exactly what we love about this city: The… Read More

Dynamic Remarketing: Building The Best Lists

Dynamic Remarketing gives advertisers the unique ability to remarket with banner ads that showcase the exact products the potential customer viewed. The caveat, as with all remarketing, is of course that the potential customer had to visit your site in the first place. The potential for this new type… Read More

10 Technical SEO Problems & How to Solve Them

With Google getting more and more proactive in trying to provide the best possible search experience, keeping your site near the top of search rankings is as hard as it’s ever been. No longer can you easily game your way to the top, especially in competitive industries where multibillion-dollar companies crowd… Read More

How Long Should I Run My Experiment in AdWords?

“How long should I run my experiment?” asks a ridiculously high number of online marketing managers. Typically, the answer to this question is more complicated than most want to hear. It may be a buzz phrase by now, but the goal with any experiment is to reach statistical significance–not simply… Read More

4 Best Practices For User Testing Your Website

So you’ve built out a new website or landing page, and you’re excited to show it to the world. Your colleagues, friends, and family think that your new creation is awesome – and you’re feeling pretty good about yourself. You’re thinking that you might be ready to launch.. Read More

12 Google AdWords Facts & Trends From 2013

2013 was easily the biggest year ever for Google AdWords, both from a financial standpoint as well as expanding and adding new features. Once a service that started with a trial of just 350 users, AdWords offers a platform where advertisers can set up a campaign and have their ads shown… Read More