"Are my AdWords CPCs too expensive?"

Source: WordStream.com The answer to this question is highly dependent on your industry. Wordstream’s study (which includes over a billion dollars in annualized AdWords spend) showed an average CPC of $2.32 across the search network and $0.58 for the display network. Individual industry averages… Read More

25 Principles For Designing A Mobile Retail Site

Mobile Retail Apps and Sites: Designing a Better Experience for Shoppers: In a booming e-commerce market, you can rise above the pack by providing a mobile site or app with frictionless, simple experiences for omni-channel shoppers. From Google’s UX Research Lead Jenny Gove and UX Design Lead Iram… Read More

AdWords Redesign Coming in 2016

Redesigning AdWords for marketing in a mobile-first world: AdWords should be more about your business, and less about our product. We want everything to support the way you think about your business. From the way you express business goals to the way you measure and manage your ads, we… Read More

Jay Z's 99 (Business) Problems

Jay Z sues previous owners of music service Tidal: “It became clear after taking control of TIDAL and conducting our own audit that the total number of subscribers was actually well below the 540,000 reported to us by the prior owners,” the company said in a statement sent… Read More

"Are my Click Through Rates (CTR) Good?"

Source: WordStream.com The short answer – it depends. The average CTR across all industries analyzed in WordStream’s study (which includes over a billion dollars in annualized AdWords spend) was 1.91% on Google’s search network and 0.35% on the display network. That said, the dating… Read More

Google Announces New 'Autocomplete Ad' Format

WAIT WHUT. Google just announced that it will begin testing offer ads in the search bar autocomplete. For those of you who are not familiar with how amazing autocomplete is, when a user begins typing in the search box, Google serves search predictions that might be similar to the search terms being… Read More

Introducing Google's New Analytics 360 Suite

The Google Analytics 360 Suite is a set of six integrated data and marketing analytics products, designed specifically for the needs of enterprise-class marketers. It all starts with understanding consumer behavior in the moment — getting the right insights, and then making your brand useful to consumers. Google Analytics 360,… Read More

Google Analytics Now Deeplinking to AdWords

We want to make it easier to take action in AdWords based on insights you generate from the AdWords reports in GA. That’s why we’re excited to launch deeplinking from the AdWords reports in GA to AdWords itself. In the AdWords reports in GA, we’ll start showing the AdWords logo… Read More

3 Things I Learned at Google Boot Camp in NYC

Our newest PPC Account Manager, Clay McDonald, recently returned from a trip to Google’s office in New York where he spent three days undergoing an intensive “boot camp” style training, straight from the source. Don’t neglect the fundamentals Since Google recently reduced the number of ad… Read More

Saying Goodbye To The Sidebar In AdWords

Google Removes Right Hand Sidebar Ads: Google has officially started rolling out an update to its paid search layout. Starting today, Google will begin phasing out the right hand gutter (sidebar) ads. Instead, Google will only show 1 – 4 ads above the fold and force the rest to… Read More