Google Announces New 'Autocomplete Ad' Format

WAIT WHUT. Google just announced that it will begin testing offer ads in the search bar autocomplete. For those of you who are not familiar with how amazing autocomplete is, when a user begins typing in the search box, Google serves search predictions that might be similar to the search terms being… Read More

Introducing Google's New Analytics 360 Suite

The Google Analytics 360 Suite is a set of six integrated data and marketing analytics products, designed specifically for the needs of enterprise-class marketers. It all starts with understanding consumer behavior in the moment — getting the right insights, and then making your brand useful to consumers. Google Analytics 360,… Read More

Google Analytics Now Deeplinking to AdWords

We want to make it easier to take action in AdWords based on insights you generate from the AdWords reports in GA. That’s why we’re excited to launch deeplinking from the AdWords reports in GA to AdWords itself. In the AdWords reports in GA, we’ll start showing the AdWords logo… Read More

3 Things I Learned at Google Boot Camp in NYC

Our newest PPC Account Manager, Clay McDonald, recently returned from a trip to Google’s office in New York where he spent three days undergoing an intensive “boot camp” style training, straight from the source. Don’t neglect the fundamentals Since Google recently reduced the number of ad… Read More

Saying Goodbye To The Sidebar In AdWords

Google Removes Right Hand Sidebar Ads: Google has officially started rolling out an update to its paid search layout. Starting today, Google will begin phasing out the right hand gutter (sidebar) ads. Instead, Google will only show 1 – 4 ads above the fold and force the rest to… Read More

Win $1,000 in Swag to Promote Your Business

Oh hello, are you ready to win some free swag for your business? We thought so. Promo Sherpas is offering this high value giveaway as a part of their latest site launch celebration. Enter Giveaway Today Why Promo Sherpas? In their own… Read More

3 Lessons From Captain Ron on Google Adwords

Chances are, you’ve never heard of Captain Ron – and that’s a shame. The movie was a box office bust in 1992 when it was released but, critics aside, many people now regard it as a classic that came well before it’s time. The… Read More

Google Visited Chattanooga!

On June 25th, Google and Delegator co-hosted an AdWords Digital Breakfast at Church on Main in Chattanooga, Tennessee. As the first Google certified agency in Tennessee, Delegator is proud to be an official Google Partner, which gives us access to Google resources and events like this one. Local… Read More

Google Issues Ultimatum to Non-Responsive Sites

Google announced yesterday they’ll be making a change to their rankings that will have “a significant impact in [their] search results.” Mobile-friendliness will be a much more important ranking factor and will affect Google searches worldwide starting April 21, 2015. Google claims that the… Read More

"Fix Mobile Usability Issues Found On" Your Site

Have you received a message in your Google Webmaster Tools inbox like the one below recently? If so, you're not alone. Just a few days ago, Google started sending out large-scale notifications via email and Webmaster Tools, warning non-mobile-friendly sites that their pages "will not be seen as mobile-friendly by Google Search, and will therefore be displayed and ranked appropriately for smartphone users." So just what does this mean? Historically, Google has only notified supposed "mobile-friendly" sites when they had mobile usability issues. Now, with Google sending out these warnings in such a mass scale, it seems that the mobile-friendly ranking factors they've been testing for the past several months might be included into the overall algorithm in the near future. This move would make responsive web design more important than ever, as your mobile rankings could eventually differ widely from your desktop rankings. Read More