Google Takes On TV Advertising

Building the future of TV, with you: Announcing personalized TV ads with DoubleClick Dynamic Ad Insertion Viewers no longer expect content personalized to them, they demand it. And that includes ads. Today we are taking big steps to bring new addressable advertising capabilities to TV Broadcasters and Distributors… Read More

AdWords Report Editor Now Supports Labels

Yes, AdWords Report Editor now supports label columns: Google has added support for the labels columns in AdWords Report Editor. The labels show up at all levels of the account, with color coding and all, as shown [above] in the screen shot posted by Google’s Jon Diorio on… Read More

The One Thing C-Suite Leaders Need To Know About PPC

Explaining The Value Of PPC To The C-Suite: “There Isn’t Really A Traditional Funnel Anymore…It’s all about the micro moments.” – Jeff Allen If there’s one drum beat I see our industry hammering this year, it’s that competition is just going to increase so getting creative and opening up… Read More

Facebook Launches New Tool For Ads Manager

Facebook Launches Delivery Insights for Ads Manager: In a wide-ranging blog post on getting value from Facebook ads, the social media giant announced a new tool called Delivery Insights that will be rolling out globally to its Ads Manager platform over the next few weeks. Delivery Insights… Read More

The Perception of Digital Ads By Demographic

How different demographics ‘really feel about ads’: [eZanga] recently conducted research looking into how consumers “really feel about ads,” covering a wide range of demographics and ad topics including sentiment, interaction, sponsored content, pay-per-call, mobile video and ad blockers. Some of their findings included:… Read More

Are Your Google Shopping Reviews Being Indexed Properly?

If you are collecting reviews from your customers, with the goal of displaying them in your PPC ads, here is a great way to test if they are being indexed properly: Take the following URL (http://www.google.com/shopping/seller?q=DOMAIN.COM) and replace the text at the end with your own website. For example, reviews… Read More

5 Steps To Effective Instagram Ads

5 Proven Tactics to Create Powerful Instagram Ads: Inspire – …Whether it’s breathtaking vacation shots or even last night’s dinner, users are in a mindset to be inspired and see the world’s beauty from a different lens… Fit in the feed – …When… Read More

3 Upcoming Trends In Google Shopping

3 upcoming trends in paid search: Bigger/badder Google Shopping results Google Shopping results could get bigger (especially on desktop computers), or we could see them repeated in other places on the SERPs. Folks have already reported seeing Google Shopping ads in image search. This is obviously one of… Read More

Eliminating Wasteful PPC Spend

Ideally, your AdWords budget should be buying you clicks that are likely to convert — that’s the point, right? If your campaigns are running effectively, your ads should show up when people are searching for what you have to offer. As a result, when they click on your ad, they… Read More

"Are my AdWords CPCs too expensive?"

Source: WordStream.com The answer to this question is highly dependent on your industry. Wordstream’s study (which includes over a billion dollars in annualized AdWords spend) showed an average CPC of $2.32 across the search network and $0.58 for the display network. Individual industry averages… Read More