A Marketer's Greatest Tool

Despite All This Data, Empathy Is Still the Greatest Tool in a Marketer’s Toolbox: Imagine having to watch an hour’s worth of commercials before a two-hour movie. Or being tapped on the shoulder before each page of a novel with an “exclusive offer.” It sounds ludicrous, but this… Read More

The State of Video On Facebook

Video Ads: Testing What Works for Mobile Feed: Each day on average 100 million hours of video are watched on Facebook.1 And it’s estimated that mobile video will account for 75% of total mobile data traffic by 2020.2 As people watch more video on mobile devices, advertisers have… Read More

US Digital Ad Revenues For 2015 Top $59.6 Billion

US digital ad revenues top $59.6 billion in 2015, up 20 percent to hit another high: Another year, another record and double-digit growth for digital advertising in the US. Digital ad spend topped $59.6 billion in 2015, a gain of 20.4 percent over 2014’s $49.5 billion, according to… Read More

Changes Coming To Facebook News Feed

Facebook Adds “Time on Page”, Diversity To News Feed Algo: Facebook has added some new signals to the news feed algo… and while they say it will have little affect on Facebook Pages and marketers, it actually will – especially those who write pretty short articles and those… Read More

Just How Frustrating Is Web Advertising?

Majority of users frustrated by disruptive ads, aware of ad blocking [Survey]: A new global consumer survey from Accenture shows growing consumer frustration with ads and a desire of some to opt out of ads entirely.     When thinking about stats like this,… Read More

Do SEM Ads Result In Organic Drop?

New Google Test: AdWords Ads Can Result In 15 Point Drop In Organic Click Through Rates: There haven’t been any big studies on the impact of PPC, AdWords ads, on organic click through rates since Google dropped ads from the right rail in February. But a new small… Read More

Visual Appeal vs Usability

First Impressions Matter: The Importance of Great Visual Design: A study examined the effects of visual appeal and usability on user performance and satisfaction with a website. Users completed different tasks on websites which varied in visual appeal (high and low) and usability (high and low). Read More

Protect Against Duplicate Conversions Data in Analytics

via Google+: Starting today, advertisers can insert Order IDs into AdWords conversion tags to automatically filter out duplicate conversions from the same device. By minimizing duplicate conversions and reviewing more accurate conversion data, you can make better budget and bidding decisions for your campaigns. Until this update, advertisers… Read More

Google Testing Extended Ad Headlines

In new test for Google text ads, headlines are expanded without sacrificing ad copy: Hot on the heels of removing text ads from the right rail of the search results on desktop, Google is beginning to test a new format for text ads. Dubbed Expanded Text Ads, the new… Read More

Google Trends Upgrades To Help Advertisers

In several different areas of AdWords, advertisers can harness “Topics” as a targeting tool. However, until recently, topic-based traffic data has remained somewhat obscure. Last week, Google updated the Google Trends tool to include topic data, in addition to keyword data. Now advertisers have a resource for gauging traffic volume,… Read More