Circling Back On Google's 4-Pack Ad

Google Ad 4-pack now shown for 23% of all online search topics: Google’s Ad 4-pack now shown for 23% of all online search topics. Searches indicating purchase intent are six times more likely than all other searches to display this four-pack of ads. Searches with discovery intent have… Read More

Twitter: Influencers vs Friends

Twitter says influencers are almost as trusted as friends: Twitter and data analytics provider Annalect conducted research on more than 800 Twitter users to learn more about the impact of influencers. Their research discovered that 49% of users reported relying on influencers for product recommendations, compared to 56% who… Read More

Facebook Kills 20% Rule

It’s Official: Facebook Text Rule in Ad Images is Changing: Our research has shown that people demonstrate a preference for ads with less text. Previously, if 20% of an ad image’s area was text, it was not approved to run on Facebook, Instagram or the Audience Network. We’ve… Read More

Google's Most Recent Mobile-Friendly Algorithm Update

Google’s mobile-friendly algorithm boost has rolled out Google has fully rolled out the second version of the mobile-friendly update today. Google Webmaster Trends Analyst John Mueller announced it this morning on Twitter, saying, “The mobile changes mentioned here are now fully rolled out.” Google gave us a heads-up in March… Read More

33 Tactics to Engage and Retain More Customers

Delegator recently attended IRCE with its sister company, PriceWaiter. At the trade show, Andrew Scarborough, Co-founder and COO of both companies, gave a presentation on digital marketing tactics that companies can use to engage and retain more customers. Many conference attendees have asked us to publish the presentation. You can now… Read More

New Business Tools Coming To Instagram

Coming Soon: New Instagram Business Tools: Business profiles Business profiles are a free feature for accounts wanting to be recognized as a business on Instagram. With a business profile, businesses can choose how they want their customers to get in touch with them: call, text or email with… Read More

Above & Beyond: Last Click Attribution

Move beyond last click attribution in AdWords: People often see many ads across different devices before making a purchase, booking a flight, or signing up for an account. Because of this, advertisers know that last click attribution may not always tell the full story. In 2014, we released… Read More

Dynamic Remarketing Arrives On Instagram

New Ways for More Businesses to Drive Sales from Facebook and Instagram: …today we’re announcing a variety of product updates to Facebook, Instagram and the Audience Network to give advertisers new ways to drive sales of their products in more places across mobile and desktop. We’re expanding functionality… Read More

Twitter Rolls Out Ad Groups

What You Need to Know About Twitter Ad Groups: In the effort to make advertisers’ lives easier, Twitter recently announced the release of Ad Groups. The latest feature now puts the ad network at parity with Facebook Ad Sets and Google AdWords Ad Groups. Advertisers can now build an… Read More

Why SEO Is Not Helping The Little Guys

In this post, we’ll examine recent changes to Search Engine Optimization (SEO) and what these changes mean for digital marketing strategy. TL;DR: Current SEO prioritizes the most prominent brands, making it difficult for smaller brands to achieve high enough organic rankings to drive significant traffic to their sites. Paid search… Read More