New Business Tools Coming To Instagram

Coming Soon: New Instagram Business Tools: Business profiles Business profiles are a free feature for accounts wanting to be recognized as a business on Instagram. With a business profile, businesses can choose how they want their customers to get in touch with them: call, text or email with… Read More

Above & Beyond: Last Click Attribution

Move beyond last click attribution in AdWords: People often see many ads across different devices before making a purchase, booking a flight, or signing up for an account. Because of this, advertisers know that last click attribution may not always tell the full story. In 2014, we released… Read More

Dynamic Remarketing Arrives On Instagram

New Ways for More Businesses to Drive Sales from Facebook and Instagram: …today we’re announcing a variety of product updates to Facebook, Instagram and the Audience Network to give advertisers new ways to drive sales of their products in more places across mobile and desktop. We’re expanding functionality… Read More

Twitter Rolls Out Ad Groups

What You Need to Know About Twitter Ad Groups: In the effort to make advertisers’ lives easier, Twitter recently announced the release of Ad Groups. The latest feature now puts the ad network at parity with Facebook Ad Sets and Google AdWords Ad Groups. Advertisers can now build an… Read More

Why SEO Is Not Helping The Little Guys

In this post, we’ll examine recent changes to Search Engine Optimization (SEO) and what these changes mean for digital marketing strategy. TL;DR: Current SEO prioritizes the most prominent brands, making it difficult for smaller brands to achieve high enough organic rankings to drive significant traffic to their sites. Paid search… Read More

A Marketer's Greatest Tool

Despite All This Data, Empathy Is Still the Greatest Tool in a Marketer’s Toolbox: Imagine having to watch an hour’s worth of commercials before a two-hour movie. Or being tapped on the shoulder before each page of a novel with an “exclusive offer.” It sounds ludicrous, but this… Read More

The State of Video On Facebook

Video Ads: Testing What Works for Mobile Feed: Each day on average 100 million hours of video are watched on Facebook.1 And it’s estimated that mobile video will account for 75% of total mobile data traffic by 2020.2 As people watch more video on mobile devices, advertisers have… Read More

US Digital Ad Revenues For 2015 Top $59.6 Billion

US digital ad revenues top $59.6 billion in 2015, up 20 percent to hit another high: Another year, another record and double-digit growth for digital advertising in the US. Digital ad spend topped $59.6 billion in 2015, a gain of 20.4 percent over 2014’s $49.5 billion, according to… Read More

Changes Coming To Facebook News Feed

Facebook Adds “Time on Page”, Diversity To News Feed Algo: Facebook has added some new signals to the news feed algo… and while they say it will have little affect on Facebook Pages and marketers, it actually will – especially those who write pretty short articles and those… Read More

Just How Frustrating Is Web Advertising?

Majority of users frustrated by disruptive ads, aware of ad blocking [Survey]: A new global consumer survey from Accenture shows growing consumer frustration with ads and a desire of some to opt out of ads entirely.     When thinking about stats like this,… Read More