Better Targeting For Tablets In AdWords

Google AdWords to break up tablet & desktop and enable a mobile base bid: Google has announced a significant change that will give advertisers more control over device-level bidding in AdWords. The news came during Google Performance Summit in San Francisco, at which Google also said it now handles… Read More

Using Social In A B2B World

How to Drive B2B Pipeline with Social Ads: Reach Key Accounts and Decision Makers with LinkedIn Ads LinkedIn is the world’s largest professional network with over 440+ million users. LinkedIn’s ad platform offers perfect conditions for B2B audience targeting because you’re able to show ads based on your ideal… Read More

The Future Of Ad Buys

Native ads expected to account for 74% of ad revenue by 2021: Based on data from the Interactive Advertising Bureau (IAB), PwC and IHS, BI Intelligence predicts that native advertising will account for 74% of all ad revenue by 2021. It’s currently at 56%. … The BI Intelligence report… Read More

Turn Up The Volume On Facebook Videos

85 percent of Facebook video is watched without sound: Facebook might be hosting upwards of 8 billion views per day on its platform, but a wide majority of that viewership is happening in silence. As much as 85 percent of video views happen with the sound off, according to… Read More

The Rising Role of Voice Search

Google says 20 percent of mobile queries are voice searches: Earlier today, Google CEO Sundar Pichai announced during his Google I/O keynote that 20 percent of queries on its mobile app and on Android devices are voice searches. He spoke about this in the context of introducing Google’s new… Read More

Circling Back On Google's 4-Pack Ad

Google Ad 4-pack now shown for 23% of all online search topics: Google’s Ad 4-pack now shown for 23% of all online search topics. Searches indicating purchase intent are six times more likely than all other searches to display this four-pack of ads. Searches with discovery intent have… Read More

Twitter: Influencers vs Friends

Twitter says influencers are almost as trusted as friends: Twitter and data analytics provider Annalect conducted research on more than 800 Twitter users to learn more about the impact of influencers. Their research discovered that 49% of users reported relying on influencers for product recommendations, compared to 56% who… Read More

Facebook Kills 20% Rule

It’s Official: Facebook Text Rule in Ad Images is Changing: Our research has shown that people demonstrate a preference for ads with less text. Previously, if 20% of an ad image’s area was text, it was not approved to run on Facebook, Instagram or the Audience Network. We’ve… Read More

Google's Most Recent Mobile-Friendly Algorithm Update

Google’s mobile-friendly algorithm boost has rolled out Google has fully rolled out the second version of the mobile-friendly update today. Google Webmaster Trends Analyst John Mueller announced it this morning on Twitter, saying, “The mobile changes mentioned here are now fully rolled out.” Google gave us a heads-up in March… Read More

33 Tactics to Engage and Retain More Customers

Delegator recently attended IRCE with its sister company, PriceWaiter. At the trade show, Andrew Scarborough, Co-founder and COO of both companies, gave a presentation on digital marketing tactics that companies can use to engage and retain more customers. Many conference attendees have asked us to publish the presentation. You can now… Read More