SoDA Report Gives Agencies a Glimpse at the Future

Soda Report: Digital Marketing Outlook While marketing creativity held a steady second place in value comparison to 2015, the newly introduced strategic leadership was declared the most valued skill in clients’ relationships with their agencies. This supports the notion that clients are prioritizing execution over big ideas when… Read More

Delegator: A Google Premier Partner

As the first Google Certified agency in the state of Tennessee, Delegator manages and optimizes digital advertising campaigns for clients around the country ranging from growing startup shops to $150M corporations. Today, we are pleased to announce we have been selected as a Google Premier Partner. “I am very excited… Read More

Key Improvements Made To Instagram

Instagram Algorithm: How Marketers Should Alter Their Strategy: What’s new with Instagram Sue explains several new Instagram features. First, you can now send direct messages from an Instagram comment via mobile. When you open up Instagram and see a post you want to send privately to your team, just… Read More

Better Targeting For Tablets In AdWords

Google AdWords to break up tablet & desktop and enable a mobile base bid: Google has announced a significant change that will give advertisers more control over device-level bidding in AdWords. The news came during Google Performance Summit in San Francisco, at which Google also said it now handles… Read More

Using Social In A B2B World

How to Drive B2B Pipeline with Social Ads: Reach Key Accounts and Decision Makers with LinkedIn Ads LinkedIn is the world’s largest professional network with over 440+ million users. LinkedIn’s ad platform offers perfect conditions for B2B audience targeting because you’re able to show ads based on your ideal… Read More

The Future Of Ad Buys

Native ads expected to account for 74% of ad revenue by 2021: Based on data from the Interactive Advertising Bureau (IAB), PwC and IHS, BI Intelligence predicts that native advertising will account for 74% of all ad revenue by 2021. It’s currently at 56%. … The BI Intelligence report… Read More

Turn Up The Volume On Facebook Videos

85 percent of Facebook video is watched without sound: Facebook might be hosting upwards of 8 billion views per day on its platform, but a wide majority of that viewership is happening in silence. As much as 85 percent of video views happen with the sound off, according to… Read More

The Rising Role of Voice Search

Google says 20 percent of mobile queries are voice searches: Earlier today, Google CEO Sundar Pichai announced during his Google I/O keynote that 20 percent of queries on its mobile app and on Android devices are voice searches. He spoke about this in the context of introducing Google’s new… Read More

Circling Back On Google's 4-Pack Ad

Google Ad 4-pack now shown for 23% of all online search topics: Google’s Ad 4-pack now shown for 23% of all online search topics. Searches indicating purchase intent are six times more likely than all other searches to display this four-pack of ads. Searches with discovery intent have… Read More

Twitter: Influencers vs Friends

Twitter says influencers are almost as trusted as friends: Twitter and data analytics provider Annalect conducted research on more than 800 Twitter users to learn more about the impact of influencers. Their research discovered that 49% of users reported relying on influencers for product recommendations, compared to 56% who… Read More