Putting RiverRocks & Chattanooga on the Map

RiverRocks Chattanooga is in full swing this week with events happening all over Chattanooga and our surrounding area. RiverRocks, a fun and family-centered outdoor festival, celebrates the region’s natural resources, encourages an active and healthy lifestyle, and promotes environmental stewardship in Chattanooga. Events like mountain biking, rock climbing,… Read More

The World Series of E-Commerce

Well, it’s October, and that means the baseball playoffs are at the forefront of many people’s minds. To pay homage to one of our favorite sports, we decided to create a hypothetical starting lineup of Delegator’s services. Starting Lineup, Part I Yes, it may seem like a stretch, but we’ve… Read More

Social Media: The Good, The Bad, The Ugly

“The world now spends over 110 billion minutes on social networks and blog sites. This equates to 22 percent of all time online or one in every four and a half minutes.” – The Nielsen Company, NielsenWire Social media has become a world-wide phenomenon – one that… Read More

4 Ways Google Instant Affects SEM

Google’s new search update, Google Instant, launched on September 8th and has everyone in the SEM (Search Engine Marketing) world talking. While the full effects of Instant have yet to materialize, I wanted to give my early ideas on its implications for the future of search and how it… Read More

Social Media: Rules of Engagement

While many businesses today have begun to embrace social media networks like Facebook, Twitter, and YouTube, many have yet to realize how they can best use these resources.  The primary focus of any social media campaign should not be sales-driven.  That’s right – I’m suggesting businesses focus… Read More

Why AdWords? A Defense of Google’s Advertising Platform

“50% of our advertising works, we just don’t know which 50%” -David Ogilvy As a PPC specialist and Google AdWords Professional, part of my job is to manage client accounts and generate revenue for them. An equally important part of my job, however, is to convince prospective… Read More

Delegator: Born of Business Necessity.

Delegator was born of necessity– for a growing business, and for the busy people who worked there. Delegator’s founders are hard-working people, with unusually high standards, and the proverbial challenge of “so much to do, so little time.” Delegator is their solution. The story begins with another company… Read More