Posts in Technology
Google Takes On TV Advertising

Building the future of TV, with you:

Announcing personalized TV ads with DoubleClick Dynamic Ad Insertion

Viewers no longer expect content personalized to them, they demand it. And that includes ads.

Today we are taking big steps to bring new addressable advertising capabilities to TV Broadcasters and Distributors by announcing DoubleClick’s Dynamic Ad Insertion. This makes ads hyper relevant for viewers across any screen that they watch. By creating individual streams for every viewer using server side ad insertion, we are able to deliver a better, more personalized viewing experience that looks and feels as seamless as TV today.

It was only a matter of time.

The One Thing C-Suite Leaders Need To Know About PPC

Explaining The Value Of PPC To The C-Suite:

“There Isn’t Really A Traditional Funnel Anymore…It’s all about the micro moments.” – Jeff Allen

If there’s one drum beat I see our industry hammering this year, it’s that competition is just going to increase so getting creative and opening up your marketing scope will be the surest way to profitable campaigns. Each year there are more advertisers in the space, which drives up costs for the competition and then on top of that – the engines themselves change things fairly frequently (see: sidebar ad removal) and not always in a way that works out well for brands.

To complicate things further, as the search & digital landscapes continue to evolve, the consumers on the other side of the screen are maturing, as well. They know to research in more detail to make sure they’re getting the best deal and so on. The buying cycle is longer and starts earlier than it ever has before so the key is to solidify your position in every segment of the sales cycle, from consideration to purchase. This is a fact, and you can see it in the number of platforms, engines and technologies at the digital marketing industry’s fingertips. And they are all massively important to achieving continued and increasing profitability.

cross-channel conversion pathsDigital marketing has matured by leaps in bounds in the past few years. We now have a plethora of options - both in networks and targeting. However, the biggest shortcoming of our industry remains to be cross-channel tracking. That is folks who interact with ads on several different networks before making their buying decision. From each network's reporting tools you can see only parts of the conversion path. But no reporting tool gives you the entire picture. Meanwhile, conversion paths are getting more and more complex. The temptation is to base advertising decisions based solely on what can be tracked (via Google Analytics or the like). But although the data doesn't show the whole picture, we know these complex funnels are happening - both through buyer behavior studies and our own personal behaviors. We often see clients who want to limit their advertising to what is directly trackable, thereby neglecting the rest of the sales funnel and likely limiting their account's true potential.

This is the biggest 'miss' in digital advertising today. And with most major search engines moving increasingly towards privacy (and rightfully so), it is unlikely that this type of tracking will be available anytime soon. In the meantime, smart marketers will need to rely a little more on intuition than raw data, if they want to fulfill their digital marketing potential.

Apple's Iconic 1984 Macintosh Ad, As It Happened

January 22, 2014 marks the 30th anniversary of Apple's iconic Macintosh ad, directed by Ridley Scott, and aired during Super Bowl XVIII. To commemorate this occasion, here's a never before seen, original home recording of the ad, as it first appeared, watched and recorded by our CEO as a kid.

Two unexpected things happened on that day 30 years ago. One was seeing the Los Angeles Raiders' Marcus Allen, Howie Long, and Lyle Alzado roll over the Washington Redskins' Joe Theismann, Art Monk and John Riggins. The game was announced by Pat Summerall and John Madden (coach of the Super-Bowl champ Oakland Raiders), and the upset was so surprising, and such a beat-down, that the day was called "Black Sunday".

The other unexpected event occurred as I was eating my Beefaroni about midway through the 3rd quarter. The broadcast cut to a commercial, the screen momentarily went dark, and what aired next became part of marketing and tech history.

For some reason I was recording it all on a VCR, most likely because our new VCR (VHS, not Beta, featuring an innovative blue blinking "12:00AM" indicator) was the coolest thing in the world at the time besides my Atari 2600, so I was likely recording everything on TV.

In any case, for all you Apple lovers and haters, we dug through our old tapes, digitized them, and zeroed in on the iconic ad, nestled within a little Super Bowl context, for your enjoyment, love and hate.

It features Ridley Scott as director, Anya Major as the hammer-thrower, and a likely IBM as Big Brother (later replaced by Microsoft, later the NSA). Many consider it an advertising masterpiece and watershed event. Steve Jobs was fired a year later.

(NOTE: the Apple 1984 add starts at :09. We wanted you to see it as it happened, in context.)

10 Interesting Ecommerce Facts & Trends

The ecommerce industry has become a major part of worldwide consumerism and is now baked into popular culture and daily life.  Companies like Amazon and Ebay are household names and often the first choice when something - anything - needs to be purchased.

Estimates place worldwide ecommerce sales at $1 trillion in 2012, a 26% increase from the previous year.

With ecommerce representing such a massive money-making opportunity with relatively few barriers to entry, it is no surprise that this industry experiences more disruption than many others - often leading to wild swings in consumer trends.

Here are 10 interesting facts and trends about ecommerce that you may not currently know:

  1.  Pizza Hut was one of the first major brands to experiment with online commerce, starting in 1994.Pizza Hut - Welcome to PizzaNet!
  2. Ecommerce is predicted to represent 10% of all US retail by 2017.
  3. North Dakota, Connecticut, and Alaska lead all US states in ecommerce sales per capita.
  4. India is home to the fastest growing ecommerce market, and France is experiencing the slowest growth.
  5. 80% of the online population has used the internet to make a purchase, and 50% of the online population has purchased online more than once.
  6. 'Apparel and Accessories' is the fastest growing ecommerce sector of the 9 major categories.
  7. Although it launched in 1995, Amazon wasn’t able to turn a profit until 2003.Amazon's First Gateway Page
  8. 26% of all products added to cart are abandoned and never purchased.
  9. 44% of smartphone users admitted to “show-rooming” - They browsed products in brick-and-mortar stores, picked what they liked, then purchased online.
  10. During the third quarter of 2012, $4,423 was transacted via Paypal, per second.


Irony, Man.

Source: By now, you’ve heard about the ‘controversy’ surrounding Iron Man 3’s dubious depiction of Chattanooga, TN as a backwoods hick town with internet so deplorable the world might end.  For any of you actually living in Chattanooga, this is comical (Iron Man is a comic book, afterall), as ‘The Gig City’ is a beautiful, populous town, with a cutting edge broadband infrastructure rivaled by few in the world.   

The chuckles might nervously trail when one considers that that Verizon FiOS, boasting "Internet speeds that will rock the competition", is one of the main promotional sponsors of Iron Man 3.

Screen Shot 2013-05-13 at 11.41.28 AM

Surely it's a coincidence that all the other small towns in Iron Man 3 are fictional except Chattanooga, whose sole plot line contribution is 'slow internet', right?

Surely there isn't some Verizon guy in a suit who thought it would be clever to rip Chattanooga for slow internet, just because he can, right?

If so.... not sure he thought it through, as the publicity has been priceless, and the content flowing fast -- roughly a gig a second.

We love irony, man!

Meet the Future of Decision-Making

After months of research and toil, we have broken into the future—the future of decision-making. Delegator is proud to present true splendor and magic, interwoven with technology and logic, with more than a dash of beauty, in order to bring you the Magic Eight Ball.


What is This Sorcery?

This achievement doesn’t seem possible; many have attempted to unravel the complexity of this new-age device and digitalize it, and they have failed. We have gathered their collective experiences, dredging the darkest corners of the internet, innovating new ways to infuse magic into our machines, all in order to bring comfort and ease to your troubled mind. No more are the days of struggling to make excruciating decisions, mind-numbingly difficult or redundant. Embrace the power of the eight ball, and you will rule the world. The world of decision-making.

How Does it Work?

Delegator started out on this quest with vast dedication; we weren’t giving up until this mystery had been solved. An enormous undertaking, and one which vexed us with complex algorithms and riddles (really, how is a raven at ALL like a writing desk?), but our team has tirelessly dogged the old ways and myths for clues on how to even begin creating a magical ball of the eight. And we succeeded. Half-mad from the warped way in which we were forced to think, we wrestled the infinite code into a smaller confinement, and here we will present it to you.

Step One: Head to the Containment Unit

Step One

Step Two: Harness the Magic

Step Two

Step Three: Select Your Output and Ask

Step Three

Step Four: ????

Step Four

Step Five: Profit!

Step Five
Want to experience the magic, and unleash your decision-making possibilities with our powerful API? Navigate yourself to the main page, and allow the power to flow through you.

Spotlight: Variable Technologies

Here at Delegator, we’re slightly obsessed with the latest and greatest in geek technology.  Whether its our resident neck-beard painstakingly showing us every single android feature that is better than its iOS counterpart, or our yuppiest of project managers downloading the latest social aggregator on his iPad mini, we pretty much have an epic collection of techy toys. That’s why we are extremely excited about a local tech company that we’re working with: Variable Technologies.

These guys are the real deal.  Led by George Yu, a PhD engineering wiz out of Georgia Tech, Variable Technologies produces a modular sensory device called NODE.

NODE is a sleek and powerful bluetooth device that sends a wide array of data sets to your smartphone.

As illustrated, NODE is comprised of a core unit aptly named Kore, and has 2 open slots at either end which can be configured with any two modules.  Even without two modules attached, Kore is loaded, boasting a motion engine, a gyroscope, accelerometer, and magnetometer.  Combine this with all the module offerings, and you’ve got yourself a powerhouse.

A sampling of the sensory options you have with NODE:

NODE features some differentiators that we think could be game changing:

1. It’s modular

Variable Tech produces a wide variety of sensors, with a ton still in R&D.  All of the module sensors are compatible with the central unit - Kore.  Simply screw on whichever sensor you are interested in using, and you can immediately start collecting data.

2. It’s smartphone based

These days, everyone has a smartphone; especially professionals.  Choosing a widely owned and popular platform lowers barriers to market adoption.  Whether it's for small, niche companies, or massive corporate quality control, it doesn’t take much to equip your team with this device and begin collecting valuable data.

3. It’s cheap

In the realm of handheld sensors, NODE costs a fraction of what other, enterprise level sensory devices cost, and it collects a comparable caliber of data.

Variable Technologies is on a hot streak right now - wrapping up second of two very successful Kickstarters.  They have been all over tech blogs (TechCrunch, Gizmag, and many more), and have recently interviewed with Forbes, Wired, and Popular Mechanics.

Based on current web trends and the rising obsession with mobile, it's hard to imagine that Variable Tech's NODE won't soon be changing the way businesses standardize their field data collection.  Heck, maybe we'll even see NODE on Mary Meeker's 2013 trends summary!

We hope you’ll be as excited to watch these guys evolve as we are!


Web -

Twitter - @VariableTech

Facebook - NODE


Chattanooga, TN - Tech Transformation

The last couple of years have been very kind to our city.  Not too far in the past, we were a broken city that was on the brink of collapse.  Extremely polluted, dangerous, and losing population at a rapid rate, Chattanooga was in need of a makeover.  Little did we know that a makeover would be a huge understatement of improvements to come. Fast forward 35 years, and Chattanooga has undergone a massive transformation to become one of the most cutting edge and beautiful cities in the United States.

One part of the amazing transformation has been Chattanooga’s deployment of a 600 square mile fiber optic grid. This grid provides every Chattanoogan with access to blazing fast 1000Mbps fiberoptic bandwidth, and 40,000 people are taking advantage of the service at various levels (EPB offers 30, 50, 100, and 1000mpbs).  The timeline below shows the years of hard work that made this smart grid possible.

After years of hard work, Chattanooga had a special moment.  A moment that seemed to be a milestone of entrepreneurially epic proportions.

Thursday, August 9th, was a big day for Chattanooga, TN.

The Gig Tank

On August 9th, Chattanooga was on display in front of the world for the first Gig Tank Demo Day.

The Gig Tank was a bold project put together in typical Chattanooga fashion; that is private sector, government, education, non-profit, and other civic sectors working together to collectively do something big.  Part startup accelerator, part think tank, part contest, the Gig Tank brought students and entrepreneurs from around the world to Chattanooga to spend a summer working on next generation gigabit applications.

After a year’s worth of planning and nail biting, the Demo Day culmination of the Gig Tank came together beautifully. In front of a packed house of 470 attendees, a variety of crazy-awesome ideas were pitched in front of venture capitalists, serial entrepreneurs, media, and multi-national companies.  One look at the sponsors and list of judges made one feel that this was NOT the typical Chattanooga event. Likewise, one look at the last year's worth of momentum makes one feel that this will become typical Chattanooga activity.

The top prize went to team Banyan - a cloud based version control system for collaborative research. Think Github, but for researchers.  They scored $100,000 to put towards their business.

Two other prizes were awarded - the $50,000 student prize to Babel Sushi, a real-time translation application, and the $10,000 Warner Brothers Digital Media prize to Iron Gamer, a new social gaming company.

As put by Demo Day judge Glenn Ricart, everyone was a winner at this event.  The teams received mentorship from top southeastern entrepreneurs, and investment.  The audience, made up largely of VC’s from around the country, saw cutting edge ideas and technologies put on full display.  Chattanooga might be the biggest winner of all, as nearly everyone based here has a genuine feeling of, “We will be the next Silicon Valley”.

That sentiment was proliferated around the country in a big way.


Press coverage about the event and Chattanooga’s Gig network can be found here.

Photos of the event can be found here.

To stay posted with the latest ‘Gig City’ news, follow @TheGigCity and ‘like’ The Gig City on Facebook.