Posts in Blogging
The Top Ten Ways to Optimize Your Wordpress Blog and Make It More Powerful than Ever - Part II

Welcome back campers to the exciting conclusion of our two part mini-series on juicing up your Wordpress blog. Hopefully you've had enough time to lay the groundwork with our last round of suggestions - now it's time to blow the roof off. Enjoy!

6. SEO Packs

Okay, most of the things on this list are good for any blog anywhere. But Wordpress has a few major advantages when it comes to SEO. One of the best is the All In One SEO Pack, a nifty plug-in that allows you to create meta data at the same time you write and post your blog entry (and you don’t have to mess with code at all). There’s a whole world of great plug-ins at Wordpress - take the time to dig through them and find the ones that are the best for you. (Hint: The ones that are the best for you are the ones that make running the blog easier and more efficient!).

7. Posting Regularity

Self-explanatory, but here we go for the back of the class - if you don’t post with regularity your readers will not keep coming back to see what you have to say. Even if no one is commenting, no one seems to be reading and you feel like you’re talking to a brick wall, post with regularity! It’s vital to your success. New folks won’t want to read through a blog started in 2010 that has four posts.

8. Posting Volume

Regularity is the most important thing, but volume is essential as well. Once a month is fine if that’s the best you can do, but the most successful and popular blogs post daily - usually many times a day. Do your best to write as much as you can. Remember, it’s okay to be a little bit unfiltered, or even occasionally wrong on a point of fact - your community will correct you, and a blog is a living document. You can always correct the record.

9. Comments

We’ve touched on comments earlier in the post, but they’re so, so important to your success. Allow them, and read them, and post and promote them if they’re worthy. When you listen to your readers they tend to listen to you, stay engaged, and keep your blog on their roster of daily reading. Yes, sometimes comments can get annoying. But they're an excellent way to engage.

10. Blog to Blog Partnerships

This is a fun and productive way of keeping up your volume and regularity, gain access to new and larger communities of readers, and of course make friends. When you can have online conversations with other blogs, go back and forth and mix and mingle your content, you spread your message. Go forth and befriend.

And now, go forth and conquer. Huzzah!

The Top Ten Ways to Optimize Your Wordpress Blog and Make It More Powerful Than Ever - Part I

1. Top Ten Lists

You see what we did there? Top ten lists are enduringly popular. They present a lot of information in quick, easy to read bits, they give the reader a reason to keep reading, they show off expertise and a depth of knowledge, and they create arguments. And that’s what blogging is all about. Not many people know this, but the Ten Commandments are considered to be the very first blog post.

2. Infographics

In an increasingly visual society infographics are a fantastic way to draw the eye, impart information, and get your blog linked. A lot. Make it good, make it useful, make it colorful (literally and figuratively) and put it out there to get noticed.

3. Keyword-Rich, Compelling, Unique Headlines

This is an SEO recommendation combined with an interest-grabbing tactic. Most people read blogs in compressions (think Google Reader, RSS, etc.) and the headline is often the only chance you have to get them to read what you wrote. Moreover, headlines are a great way to get the attention of the google-bots crawling the internet looking for relevant, useful content. Make your headlines attention grabbers, but also fill them with keywords. For instance, “Optimize Wordpress Blog.” See what we did there?

4. Unique Content

For SEO purposes this is absolutely essential. Never take content from another source and present it as your own (unless you’re quoting), and don’t repeat yourself. The bots don’t like it. And you won’t like the bots when they’re angry. Besides, who wants to spend their time reading an un-orginal blog?

5. Reader Participation

Blogs need communities of readers to really thrive. And the best way to build that community is to engage with them. That doesn’t just mean good content, headlines and graphics. That means literally inviting them in, listening to their thoughts and airing their opinions. Keep and cultivate a vibrant comments section (don’t let it get abusive), post reader polls, ask questions, and post worthy thoughts on your main pages as blogs. Involve your readers and they’ll keep you in their life.

Check back in with us in the next few weeks, when we'll reveal the rest of the top 10 list. We want to give you some time to start working on the first five. See you then!

How to Run Your Own Blog

And lo, Delegator.com journeyed into the wilderness of the 156 million public blogs on the Internet, and returned to the people with commandments; and these commandments numbered 10.

I. Post early, post often, and keep posting.

The most important thing any blogger can do is to keep blogging. At first, you might get very little reader response. You might even (gasp) get none at all. But that’s no reason to panic! The only way you can create an engaged and communicative readership is by regularly updating your blog. People don’t congregate at or return to blogs that are infrequently or indifferently updated. It may be the last thing on your to do list, but it’s absolutely essential that you get it done. You might be talking to yourself at first, but if you keep talking and you actually have something to say, people will start to listen. Trust us.

II. Post early, post often, and keep posting.

This is by far the most important commandment. Brand it upon your brain.

III. Post early, post often, and keep posting.

We are willing to alienate and annoy you to ensure that you do not forget this commandment.

IV. Write what you know.

This is one of those true cliches about professional writing. As important as it is to novelists, journalists and script writers, it’s doubly important for bloggers. Bloggers don’t have to be single issue, but if they seek to gain a larger readership they need to be focused and expert. If you don’t understand a concept, link to it - don’t write about it. Your readers are coming to you for answers and/or entertainment, so write about things you know inside and out. Otherwise you risk losing credibility, respect for you or your companies ability, and worst of all, readers.

V. When readers have a strong response to a post, keep mining that vein of interest - hold their attention.

It’s in the best interest of a blog writer to be responsive to his or her readers. If you get a big response from a post of yours (even if you didn’t think it was that big a deal) listen to your readers. Keep posting about that same subject or in that same style (not exclusively, just regularly). The goal of a blog is to build readerships, transmit information, and connect with potential clients. When you touch a nerve, don’t be shy about pressing it.

VI. Create an editorial voice, and maintain it.

Even if your blog posts are being written by several different people and cover a few different areas of interest, keeping a clear editorial voice is important. It helps readers to feel they have a personal connection to the blog, and it makes your site distinctive and personal. Those are good things because they invite visits, correspondence, and a welcome sense of familiarity.

VII. Every once in a while, go off the cuff.

Having an editorial voice doesn’t mean you should speak in monotone. It’s good to give readers a few breaks from the serious work of digesting your thoughts and evaluating your advice. One of the most popular blogs on the internet, Andrew Sullivan’s The Daily Dish, posts more than 300 times a week. But many of those posts are funny or moving pictures, silly videos, and palate cleansers like a daily “Mental Health Break.” You should think about fun ways to engage with your audience that don’t always include teaching them something. Your blog doesn’t need to look like it was designed by Martha Stewart, but it is important to give it a professional, cared-for appearance. If it’s sloppy, ugly, or too plain, savvy readers pick up on it and take their jaded eyeballs elsewhere.

IX. Spellcheck is your best friend.

Try not to get caught making mistakes in the realm of spelling, fact-checking, and grammar. It takes away credibility, and makes you look small-time.

X. Link to sources, and make sure to be up front about where you got information.

Nothing gets you worse press in the blogosphere than not attributing your sources of information on your blog. Do right by them and they’ll do right by you. Do otherwise, and you could get in real trouble (of the punitive kind, if not the legal).