Posts in Algorithm Updates
Google's Most Recent Mobile-Friendly Algorithm Update

Google’s mobile-friendly algorithm boost has rolled out

Google has fully rolled out the second version of the mobile-friendly update today. Google Webmaster Trends Analyst John Mueller announced it this morning on Twitter, saying, “The mobile changes mentioned here are now fully rolled out.”

Google gave us a heads-up in March that they are preparing to boost the mobile-friendly algorithm in May, and clearly, that has finished rolling out today.

This technically is supposed to “increase the effect of the [mobile-friendly] ranking signal.” As we reported in March, Google said if you are already mobile-friendly, you do not have to worry, because “you will not be impacted by this update.”

As a reminder, the Google mobile-friendly algorithm is a page-by-page signal, so it can take time for Google to assess each page, and that is why it took some time to roll out fully. So depending on how fast Google crawls and indexes all of the pages on your site, the impact can be slow to show up.

As we first discussed in February of 2015, Google is putting increasing pressure on advertisers to take their site responsive. In late May of this year, we saw the most recent step in this initiative, as Google finished rolling out the most recent mobile-friendly algorithm update. The moral of the story: if your site is not mobile-friendly, you will experience an increasing up-hill battle in ranking well organically. Additionally, there are some indicators that ranking through AdWords will become increasingly difficult, too. If you haven't taken the responsive plunge already, let this serve as a strong reminder that the future is clear. Moving to responsive is an investment in your future advertising efforts.

Were You Affected by Penguin 2.0? Find Out With AlgoSleuth!

If You Hated Panda And Penguin, Just Wait For Pterodactyl It's been just over a month now since Google rolled out Penguin 2.0 and many people are still left wondering - just how big of an impact did it have on search results?

We just finished updating our free SEO tool, AlgoSleuth, so you can check your site and see what was won or lost with the biggest algorithm update thus far this year. AlgoSleuth uses the Google Analytics API and Google Docs to provide a quick snapshot of your site's Google organic traffic over the past two and a half years and highlights the updates that positively and negatively affected your site traffic along the way. As long as interest in the tool remains high, we will continue to update it well into the future with all major algorithm changes acknowledged by Google. If you have any questions or feedback, feel free to leave us a comment below! Get AlgoSleuth for Free

Penguin 2.0 (It's Here Whether You Like It Or Not)

So it begins, the great algorithm update of our time.Late yesterday evening Matt Cutts, head of Google's webspam team, confirmed that the much anticipated Penguin 2.0 / Penguin 4 update had been officially pushed live. Thanks to early warnings, the vast majority of webmasters knew several weeks ago what was coming. This is the first time the Penguin algorithm has been updated since October 2012 and promises to usher in a new era of spam-fighting techniques to demote rankings for websites using spammy tactics to climb their way to the top of organic search results. Early reports are showing that some of the biggest losers of this refresh are exact-match anchor text links and blog network link spam. Consequently, some of the early winners look to be branded terms for many sites that continue to follow Google's guidelines of building quality content for the user.

Many speculated that when Google launched the Disavow Tool last October, they would utilize the collected data to better combat certain types of spam, such as link networks & exchanges. Given the assumingly large amount of data at their disposal with 9 months full of disavow submissions, it would be an unimaginable waste of good resources to simply ignore said data. I believe that this data was definitely taken into consideration, to some degree, for Penguin 2.0 and will continue to be a "crowd-sourcing" method to assist Google in the ongoing fight against webspam.

After a few weeks have passed and the true repercussions of this update have had time to sink in, we will be updating our AlgoSleuth Tool for Penguin 2.0 so that you can check to see if your site was negatively affected by this latest Google Update. Stay tuned!

AlgoSleuth Updated for Panda 25

It's been a little over a month now since the launch of our free SEO tool, AlgoSleuth. AlgoSleuth utilizes the power of the Google Analytics API to provide a powerful analysis of your site's organic traffic and highlights all major Google Algorithm updates that may have affected you over the past several years. AlgoSleuth was recently updated so that it now includes traffic data spanning Google's most recent Panda 25 algorithm update. We will continue to update it well into the future as new algorithm updates are pushed out by Google. The next planned update will also include some new features we've been working on. If you haven't tried out AlgoSleuth yet, just click below to grab a copy and test it on your site!


AlgoSleuth -  Now Updated for Panda 25