Digital Advertising Industry Update - Aug. 17, 2017

Bing has announced an update to its Relevance And Quality Policies by adding a new System Quality Policy. This addition will enable Bing to:

  • Delete keywords and ads that have not produced results over a significant period of time.
  • Limit the numbers of keywords uploaded at a time.
  • Implement new restrictions for certain industries - weapons, pharmaceuticals, gambling, adult - as well as trademark categories.

These updates should not impact most customers.