Google Rolling Out Click-to-Message Extensions
(Photo credit: Google)
Another way for advertisers to engage with their clients, and another way Google can charge you for mobile clicks! Text message extensions are rolling out to an AdWords interface near you in the upcoming weeks. These extensions would live underneath existing extensions. Upon click, the user's default messaging app would open and have text pre-populated in the text message. Now, the text is customizable both ways, on the advertiser's end, and the user's end before the message is sent.
This move by Google signals their mobile-first mindset, meaning advertisers must adapt. If you need help keeping up with this ever-changing landscape, give us a shout!