Facebook Adds Historical Rating for Targeting Demographics

Facebook Targeting Demographics Historical Data Just discovered this new Facebook advertising feature this morning, as we were updating a client's account. Facebook just rolled out a historical rating system that will show advertisers which detailed targeting demographics worked and didn't work, based on past conversion rate and CPC data. Also, if you're drawing a blank on which interest groups to hit, you can always pull up the Suggestions box, and it will give you the list of highest performers.