Twitter: Influencers vs Friends

Twitter says influencers are almost as trusted as friends:

Twitter and data analytics provider Annalect conducted research on more than 800 Twitter users to learn more about the impact of influencers. Their research discovered that 49% of users reported relying on influencers for product recommendations, compared to 56% who reported relying on friends.

In a digital economy, trust is a currency. It can be earned. If invested well, it retains its value. And it can be used to purchase new customers/clients.

Is your company investing in trust?