The Rising Role of Voice Search
Earlier today, Google CEO Sundar Pichai announced during his Google I/O keynote that 20 percent of queries on its mobile app and on Android devices are voice searches. He spoke about this in the context of introducing Google’s new Amazon Echo competitor, Google Home.
This 20-percent figure is actually lower than one mentioned by Google Executive Chairman Eric Schmidt in September 2010. At that time, he said “25 percent of Android searches in the US are voice searches.” Regardless of the precise number, it’s clear that voice searches are growing.
The range of virtual assistants, such as Siri, Cortana, Google Voice Search/Now, Viv, Amazon Alexa, and now, Google Home, are collectively training people to search using their voices and to become more “conversational” with search and mobile devices.
As the world of virtual assistants continues to surge, so does the world of voice search. In the last 6 months, we have seen a significant increase in search terms that are clearly voice-driven. For example, "hey google what is the best office chair 2016". No one would ever type in a search like that, but advertisers should be prepared for this new (and growing) form of search term.