New Business Tools Coming To Instagram
Business profiles are a free feature for accounts wanting to be recognized as a business on Instagram. With a business profile, businesses can choose how they want their customers to get in touch with them: call, text or email with a tap of the contact button as well as get directions. Business profiles also unlock access to insights and the ability to promote.
Insights on Instagram give businesses actionable information about who their followers are and which posts resonate better than others—all from within the mobile app. By learning more about the behavior and demographics of your audience, you can create more relevant and timely content.
The ability to promote lets you turn well-performing posts into ads right within the app—helping you connect with even more customers. Simply pick a post you’ve already shared on Instagram and add a button encouraging people to take action. You can select a target audience or allow Instagram to suggest targeting for you. After that, your post will be promoted as an ad for any length of time you choose.
In arguably the biggest 'Facebook-esque' change to Instagram since it was acquired in 2012, Instagram recently announced a new suite of tools targeting businesses. The tools will help the photo sharing platform segment business accounts from user accounts by providing new analytics reporting and advertising feature sets. Although advertising has been available for several months, the newly announced features sound more similar to 'Boosted Posts' than traditional PPC ads. From an advertiser perspective, you can definitely read between the lines of this announcement. Many of these changes feel eerily similar to Facebook Business Page changes, circa 2013.