The Future Of Ad Buys
Based on data from the Interactive Advertising Bureau (IAB), PwC and IHS, BI Intelligence predicts that native advertising will account for 74% of all ad revenue by 2021. It’s currently at 56%.
The BI Intelligence report breaks out native ads into three categories: social native, native-style display, and sponsored content (also referred to as premium native).
The future of advertising continues to migrate towards better targeting and supported by a backbone of content. If you want to market your business better, tell a better story...to the best audience possible. As technology and content platforms (Facebook, Twitter, etc) continue to mature, the opportunity gets better and better.