Twitter Rolls Out Ad Groups
In the effort to make advertisers’ lives easier, Twitter recently announced the release of Ad Groups. The latest feature now puts the ad network at parity with Facebook Ad Sets and Google AdWords Ad Groups. Advertisers can now build an additional layer of segmentation for more flexibility in testing and more measurement visibility to track trends.
As AdWords becomes increasingly crowded for some industry verticals, advertisers have loved having Facebook as a viable alternative. Additionally, seeing Twitter make large steps in their own maturation is equally welcomed. In the image above, we see how the new organizational structure will be broken down. Advertisers should begin plotting their migration to the new format.