Dynamic Remarketing Arrives On Instagram
...today we’re announcing a variety of product updates to Facebook, Instagram and the Audience Network to give advertisers new ways to drive sales of their products in more places across mobile and desktop. We’re expanding functionality for Dynamic Ads (formerly called Dynamic Product Ads) and adding new advanced capability to Custom Audiences from your website. These updates help advertisers identify and connect with their most valuable website visitors and mobile app users. They also reflect our commitment to make Facebook, Instagram and the Audience Network the most effective platforms for driving sales on mobile.
No bones about it - Instagram is a great platform for folks to discover new products. The ability to serve dynamic remarketing ads on Instagram is a fantastic addition to this platform. It will also raise the bar for retailers' product photography for ads to be effective.
Facebook also released new, advanced targeting options for 'Custom Audiences', including: website behavior frequency, website time spent, dynamic date ranges for specific behaviors, and device targeting.