Google Trends Upgrades To Help Advertisers

In several different areas of AdWords, advertisers can harness "Topics" as a targeting tool. However, until recently, topic-based traffic data has remained somewhat obscure. Last week, Google updated the Google Trends tool to include topic data, in addition to keyword data. Now advertisers have a resource for gauging traffic volume, as they refine their targeting.

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Take it for a spin: here.