Google Takes On TV Advertising
Announcing personalized TV ads with DoubleClick Dynamic Ad Insertion
Viewers no longer expect content personalized to them, they demand it. And that includes ads.
Today we are taking big steps to bring new addressable advertising capabilities to TV Broadcasters and Distributors by announcing DoubleClick’s Dynamic Ad Insertion. This makes ads hyper relevant for viewers across any screen that they watch. By creating individual streams for every viewer using server side ad insertion, we are able to deliver a better, more personalized viewing experience that looks and feels as seamless as TV today.
It was only a matter of time.