AdWords Redesign Coming in 2016

Redesigning AdWords for marketing in a mobile-first world:

AdWords should be more about your business, and less about our product. We want everything to support the way you think about your business. From the way you express business goals to the way you measure and manage your ads, we want to make it super easy to execute and optimize campaigns based on your unique marketing objectives.

You want the data you care about at your fingertips. From the campaigns that drive the most profit to the percentage of traffic coming from mobile, we want to surface insights and help you visualize them in more actionable ways. By seeing the data most relevant to your business goals, you can spend more time optimizing campaigns and identifying opportunities.

At the end of the day, you need simple yet powerful tools that help you do more in less time. You should be able to complete your most important tasks, like managing ad extensions and building reports, all in one place. With less clutter and more intuitive workflows, you can quickly make the changes that move your business forward.

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What should be most noticeable about this new AdWords experience is the look and feel. This is Material Design, the design language that’s at the core of our favorite Google apps like Maps, Search, and Gmail. While this AdWords may look and feel different, your campaigns will run the same as they run today - with no upgrades or migrations.

With the AdWords iOS app leaving a lot to the imagination, I can only hope the mobile focused redesign includes both the advertisee, as well as the advertiser. We would love to see agency-level account management extended to the tablet.