25 Principles For Designing A Mobile Retail Site

Mobile Retail Apps and Sites: Designing a Better Experience for Shoppers:

In a booming e-commerce market, you can rise above the pack by providing a mobile site or app with frictionless, simple experiences for omni-channel shoppers. From Google's UX Research Lead Jenny Gove and UX Design Lead Iram Mirza, here are 25 principles for designing a retail mobile site or app.

 A great resource for anyone taking their ecommerce site responsive.