Google Analytics Now Deeplinking to AdWords

We want to make it easier to take action in AdWords based on insights you generate from the AdWords reports in GA. That’s why we’re excited to launch deeplinking from the AdWords reports in GA to AdWords itself. In the AdWords reports in GA, we’ll start showing the AdWords logo next to each Campaign. Clicking the AdWords logo will take you straight to the corresponding Campaign in the AdWords interface - provided that you have access to the AdWords account.

via the Google Analytics Google+ page.

Screenshot 2016-03-02 at 09.56.45Although this won't result in any significant changes to your AdWords account performance, Analytics' new deeplinking feature is sure to please many account managers. As a firm who prides itself on data-driven recommendations, we are looking forward to finding actionable recommendations in Analytics and easily bouncing back over to AdWords to make the appropriate changes.