Introducing Google's New Analytics 360 Suite
The Google Analytics 360 Suite is a set of six integrated data and marketing analytics products, designed specifically for the needs of enterprise-class marketers. It all starts with understanding consumer behavior in the moment — getting the right insights, and then making your brand useful to consumers. Google Analytics 360, formerly known as GA Premium, will roll out exciting new capabilities throughout the next couple of months as investments continue to grow. It will serve as the measurement centerpiece by analyzing customer data from all touch-points and integrating with our ad products to drive marketing effectiveness.
The new products -- Audience Center 360, Optimize 360, Data Studio 360, and Tag Manager 360 -- are available today in limited BETA. If you're a Google Analytics Premium or Adometry customer, you will see the products renamed in the coming months, and we'll let you know when you're eligible to join the new betas.
via the Google Analytics Blog.
What does this mean for most Google Analytics users? Not much, at least yet. This new suite of tools is marketed towards existing (and future) Google Analytics Premium users and offers some features that people have been craving for a long time. Google promises that Analytics 360 will allow users to "See customer behavior, channel performance, and much more in robust reports and dashboards. Connect online to offline as you understand user behavior across CRM, points of sale, call centers, devices, and the Internet of Things."
With respect to just Google Analytics, the only primary change is that Google Analytics Premium is getting renamed Google Analytics 360. No new updates are being announced at this time, but several “exciting new capabilities” are on the horizon when the Analytics 360 Beta begins rolling out later in 2016, says Google. If you're not a current Google Analytics Premium customer or don't subscribe to the new Analytics 360 product, these new features will not be available to you.
Each of the six products in the Google Analytics 360 Suite will be available for purchase à la carte. Setup will be customized depending on the products a company chooses. Each product is also open, meaning all will integrate with non-Google, third-party products.
If you have any other concerns on how this change might affect you, let us know in the comments below!