Apple's Iconic 1984 Macintosh Ad, As It Happened
January 22, 2014 marks the 30th anniversary of Apple's iconic Macintosh ad, directed by Ridley Scott, and aired during Super Bowl XVIII. To commemorate this occasion, here's a never before seen, original home recording of the ad, as it first appeared, watched and recorded by our CEO as a kid.
Two unexpected things happened on that day 30 years ago. One was seeing the Los Angeles Raiders' Marcus Allen, Howie Long, and Lyle Alzado roll over the Washington Redskins' Joe Theismann, Art Monk and John Riggins. The game was announced by Pat Summerall and John Madden (coach of the Super-Bowl champ Oakland Raiders), and the upset was so surprising, and such a beat-down, that the day was called "Black Sunday".
The other unexpected event occurred as I was eating my Beefaroni about midway through the 3rd quarter. The broadcast cut to a commercial, the screen momentarily went dark, and what aired next became part of marketing and tech history.
For some reason I was recording it all on a VCR, most likely because our new VCR (VHS, not Beta, featuring an innovative blue blinking "12:00AM" indicator) was the coolest thing in the world at the time besides my Atari 2600, so I was likely recording everything on TV.
In any case, for all you Apple lovers and haters, we dug through our old tapes, digitized them, and zeroed in on the iconic ad, nestled within a little Super Bowl context, for your enjoyment, love and hate.
It features Ridley Scott as director, Anya Major as the hammer-thrower, and a likely IBM as Big Brother (later replaced by Microsoft, later the NSA). Many consider it an advertising masterpiece and watershed event. Steve Jobs was fired a year later.