The New New Thing

Are you guys familiar with the Technological Singularity? The basic premise is that machine super-intelligence is an inevitability - that computers will become more and more intelligent until a point at which they surpass us by many leagues. Right now you may be saying to yourself, "Self, what does the Technological Singularity have to do with search engine marketing?" Well, Self, the answer is kind of a lot.

The algorithms and processes used by Google and other search engines are only getting more advanced. "More advanced" is of course a hopelessly general term. But let’s look at the effects it’s already having on the world of content writing.

In the beginning you could stuff your meta data full of keywords and get the undivided attention of the adolescent search engine. Later you could simply optimize your meta data and write thousands of meaningless sentences to draw their juice. More recently, you could still write thousand upon thousands of careful, sensical sentences with careful keyword ratios and internal linking to get attention. But those days are gone.

Content has always been king, but now that the search engines are smarter and more aware than ever, you cannot cheat. You have to write real content that is actually useful - that people would actually like and benefit from reading. Sounds hard doesn’t it? That’s because it is.

At Delegator we’ve always insisted on writing content in the best way we can. But now even we need to start making some changes. The days of 10,000 word orders are fading, and the days of the perfect 300 word product description are at hand. Now you have to be more than present - you have to shine.