The Top Ten Ways to Optimize Your Wordpress Blog and Make It More Powerful Than Ever - Part I
1. Top Ten Lists
You see what we did there? Top ten lists are enduringly popular. They present a lot of information in quick, easy to read bits, they give the reader a reason to keep reading, they show off expertise and a depth of knowledge, and they create arguments. And that’s what blogging is all about. Not many people know this, but the Ten Commandments are considered to be the very first blog post.
In an increasingly visual society infographics are a fantastic way to draw the eye, impart information, and get your blog linked. A lot. Make it good, make it useful, make it colorful (literally and figuratively) and put it out there to get noticed.
3. Keyword-Rich, Compelling, Unique Headlines
This is an SEO recommendation combined with an interest-grabbing tactic. Most people read blogs in compressions (think Google Reader, RSS, etc.) and the headline is often the only chance you have to get them to read what you wrote. Moreover, headlines are a great way to get the attention of the google-bots crawling the internet looking for relevant, useful content. Make your headlines attention grabbers, but also fill them with keywords. For instance, “Optimize Wordpress Blog.” See what we did there?
4. Unique Content
For SEO purposes this is absolutely essential. Never take content from another source and present it as your own (unless you’re quoting), and don’t repeat yourself. The bots don’t like it. And you won’t like the bots when they’re angry. Besides, who wants to spend their time reading an un-orginal blog?
5. Reader Participation
Blogs need communities of readers to really thrive. And the best way to build that community is to engage with them. That doesn’t just mean good content, headlines and graphics. That means literally inviting them in, listening to their thoughts and airing their opinions. Keep and cultivate a vibrant comments section (don’t let it get abusive), post reader polls, ask questions, and post worthy thoughts on your main pages as blogs. Involve your readers and they’ll keep you in their life.
Check back in with us in the next few weeks, when we'll reveal the rest of the top 10 list. We want to give you some time to start working on the first five. See you then!